WHERE THOUSANDS OF ENTREPRENEURS LEARN HOW TO GROW WEEKLY

Business Development, Funding Alex Batdorf Business Development, Funding Alex Batdorf

Who Do You Know?: How She Used Earned Media To Get Brand Recognition with Cheryl Contee, CEO The Impact Seat Foundation

Learn from Cherly Contee, CEO of The Impact Seat Foundation

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex!

🍵 Here's Your Weekly Tea

Your brain doesn’t know the difference between a truth and a lie” - A couple of weeks ago, Get Sh!t Done Queen Courtney Caldwell dropped this gem as she broke down how she scaled a multi-million dollar business to 900 cities in 7 years. As we see a flurry of “startup darlings” under fire and/or headed to jail for fraud, I started thinking about how we encourage “fake it until you make it” or “fake it until you become it” culture. Look - I’ve totally bought into this stuff in the past. The intention is good but it’s harmful. Think about it… we have to fake being something in order to achieve an outcome.The root is rotten because it’s… fake. The beauty of our brains is that we can mold them to believe in ourselves to Courtney’s point. The danger is at what point can people mold their brain into a weapon that becomes something destructive?

Let's get into your weekly briefing!

💸 HERE'S YOUR TRACTION BRIEFING

Founder: Cheryl Contee | Company: Attentive.ly | Location: San Francisco, CA

Receipts: The first black woman in tech to sell her business to a NASDAQ-traded company, one of the first black women to raise millions in funding, serial entrepreneur and champion for women in business; Cheryl is what we call a bad ass b*tch!


Here's your traction playbook...



How to Successfully Exit Your Company


Create an Exit Strategy In The Early Days - "There are only three ways really to exit your company. You’re going to fail (and 90% of American small businesses fail) or acquisition or IPO. The chance that something that’s not one of those three is gonna happen to you is still relatively small." - Cheryl Contee. The fact is that most startups have a lifecycle of only 10 years. As exciting as starting and running a startup is, most founders eventually have to move on. Understanding and planning for your exit as early as in the beginning helps you get everything aligned so you can exit on your own terms.




How Earned Media Scaled Her Company To The Millions

Build The Right Networks - Getting the word out there about your company will always be your job, whether that's through paid or earned media. Earned media can prove to be especially reliable only if you know who to reach out to and how to reach out to them. Cheryl did this for Attentive.ly by building a network of journalists and influencers within her industry. She regularly kept in touch with them and occasionally pitched stories about her company that she felt would fit in with their content. As Cheryl puts it, journalists and influencers are constantly feeding a machine, so give them something they would be excited to share. Get into her strategy here.



🛠️ TRACTION TOOLS: How to get it done...
How to get it done...
What Is Earned Media? Here's where you can learn more. How 99% Earned Media Scaled a MASSIVE Legacy Company. Here's how Fawn Weaver of Uncle Nearest used earned media to scale a multimillion business in a difficult industry.


How to Retain Customers


Check In On Your Biggest Clients - For many companies, 20% of their clients bring in about 80% of their revenue. If this is the case for you, it is vital to your business that you keep that 20% happy. Simply checking in every now and then with them goes a long way in maintaining a long lasting relationship. This shows them that you care about them and that they are valued. Strong relationships will always be the foundation of a successful business. Learn more here.

🛠️ TRACTION TOOLS: How to get it done...

Here are customer retention strategies that work. How To Master Customer Success: Here's exactly how Kishau mastered customer delight and retained all of her customers.





Support Courtney in Scaling Impact: Follow her on Twitter here, while it’s still around . You can also find her on LinkedIn where she’s always ready to answer questions only from the tribe.

🤓 ACCESS YOUR TRACTION LIBRARY: Whether you are struggling with a limited budget or don’t know what channels to focus on, the Get Sh!t Done Traction Library is here to support you. Access your library here.


JOIN THE COMMUNITY: Join our community membership waitlist here.

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Business Development, Funding Alex Batdorf Business Development, Funding Alex Batdorf

Sell or Die: How To Use Sales Income To Bootstrap A $Multi-Million Business with Kishau Rogers, Founder & CEO Time Study

Learn from Kishau Rogers, Founder & CEO of Time Study.

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex!

🍵 Here's Your Weekly Tea

Remember that scene from Waiting to Exhale when THE Angela Bassett burns down her two-timing husband's sh!t? It was iconic. It needed to happen. This is how I feel about the tech world right now. We need to burn a lot of this sh!t down and clean house  - "Get yo sh!t and get out!". Supposedly, some bros are "warning" against irresponsible innovation. So what the hell is it? Ultimately, it comes down to building tech with integrity rooted in anticipation, reflexivity, inclusion, and responsiveness. This in theory is cool but it’s an illusion. First, there’s not much literature on responsible innovation, which should be the first red flag. In addition, many companies scaling innovation quickly (typically VC-backed) have misaligned priorities. Their goal is to grow by any means necessary and make a lot of money, fast. Well, a lot of things get broken that way. So if we’re gonna talk about "responsible innovation" we gotta be real about how that can happen when there is no accountability built into the current system. Either we need to burn some sh!t down and start from scratch or watch it self implode and take down a lot of things we care about with it. Either way - burn baby burn.

Let's get into your weekly briefing!

💸 HERE'S YOUR TRACTION BRIEFING

Founder: Kishau Rogers | Company: Time Study | Location: New York, NY

Receipts: Kishau has 20+ years in engineering. From creating awesome products to managing software engineering teams, she's done it all. She's now a remarkable Founder/CEO who has grown her company 3x YOY while achieving 0% churn.


Here's your traction playbook...



How to Grow Your Company Using Your Sales


Product-Market Fit Can Only Do So Much - You might have a great product that solves a need, but if people are not willing to pay for it, then it's simply not a viable product. Focusing on your sales is a great way to know what your customers are willing to pay for, what problems your customers actually want you to solve, and not what you think/feel they need solved. It realigns your business goals to things that actually matter and things that put real dollars in your bank account.




How to Master Selling

Focus On The Entire Sales Funnel - Great sales is a multistep process. From the moment you reach out to cold prospects to when your leads become return customers. Time Study has mastered the art of selling by making each step of the sales funnel as important as the last. They have also been able to nail this by having repeatable systems and processes in place that ensures that the quality of service they give each lead is the same across each step. Learn more here.



🛠️ TRACTION TOOLS: How to get it done...
How to get it done...
Here's how to create an effective sales funnel. How Selling Bootstrapped A 6-Figure Consultancy To A 7-Figure Services Business. Here's how sales guru Stephanie Neale slays sales.


How to Get A 0% Churn



Be Customer Focused - "Having customer service be at the center of your business is really important. Because it’s not just fixing problems, it’s finding out what your customers think day to day when they interface with your product. That helps you to understand where you need to make adjustments. You’re going to learn a lot of things you are assuming are wrong." - Kishau Rogers
Your customer is Queen. And no, that doesn't mean that they are always right, but because they are your source of income, their experience and feedback is invaluable to your business. Learning to listen to what they are saying, listening to their pain points and being quick to address any issues that arise is a great way of retaining customers and keeping them happy. This strategy has largely contributed to their 0% churn.

🛠️ TRACTION TOOLS: How to get it done...

The three leading causes of customer churn here. How To Achieve 0% Churn: Here's exactly how SaLisa Berrien mastered customer delight and that led to 0% churn.





Support Courtney in Scaling Impact: If you know any execs(particularly in hospitals) send them to timestudy.com. She’s also aggressively hiring roles in tech, sales, customer service and more. If you are looking for an innovative company to join, reach out to them.

🤓 ACCESS YOUR TRACTION LIBRARY: Whether you are struggling with a limited budget or don’t know what channels to focus on, the Get Sh!t Done Traction Library is here to support you. Access your library here.





🛠️ JOIN A COLLABORATION: Get it done together...

*There are limited spots to join our collaborations for non-members



  • November 18th @ 1pm EST | Founders Mental Health Circle: Debunking The Perfect Mindset Myth: There is no such thing as the perfect mindset. Take a break from all the expectations. RSVP here.

JOIN THE COMMUNITY: Join our community membership waitlist here.

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Go-To-Market, Business Development, Funding Alex Batdorf Go-To-Market, Business Development, Funding Alex Batdorf

How She Bootstrapped Her Consultancy to 7 Figures; Deconstructing the Sales Scarcity Mindset; Operationalizing Business Process with Stephanie Neale, CEO Blind Zebra

Learn from Stephanie Neale, CEO of Blind Zebra.

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex! 💛

Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.

🍵 THIS WEEK'S TEA

Instead of tea this week, I’m sending love to the entire entrepreneurial ecosystem. Whether you banked with SVB or not, this was a major loss. This bank collapse did NOT need to happen. It had nothing to do with the economy. It was a combination of unsound management choices, shaped by poor public policy, that could have been salvaged if not for a bank run caused and isolated to a few folks in VC. This was the domino effect - an unnecessary frenzy that led to collective powerlessness - stressed founders feeling powerless and afraid of whether or not they’d have enough money to make it through. Panic for vendors working with those companies that didn’t know whether or not they’d get paid. As one of the ONLY banks that took a risk on early-stage companies, this leaves an even larger gap in the funding environment for founders who already lacked funding options. This should be a reminder that we are ALL interconnected. The problem? There are too many in the ecosystem that lack the incentives to be team players. F**k a hero’s journey. Every inch of your journey will always include people on the ride with you, whether you see them or not. For an ecosystem to work, there must be reciprocity. SVB did NOT receive that reciprocity. We gotta move away from the “hero” mentality to a collective mentality. I’m not the hero. You’re not the hero. But what we can achieve together is heroic. The moment we think we’re at it alone is when things collapse and we create a collective villain. I’ll release a full statement this week here. In the meantime, show up for each other. For better or worse, we all we got.

🤗BECOME A MEMBER: Ready to grow your business? Join a powerful, hyper-connected, and supportive community helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE. Accepting New Members for Q1 2023 until March 31st.

👑 Founder: Stephanie Neale | Company: Blind Zebra | Location: Indianapolis, IN

🧾 Receipts:  Steph is a tenured and self-proclaimed sales chick who has been able to bootstrap a traditional consulting business (avg $600k ARR) to scalable model ($3M in ARR) in 10 quarters. She's also been able to increase annual bookings by 85% through a direct and partnership focused webinar strategy.


💸 HERE'S YOUR TRACTION BRIEFING

Deconstruct The Scarcity Mindset

Ground Yourself In Abundance - Blind Zebra takes a unique approach to sales that centers around the concept of abundance. The company believes that developing an abundance mindset early on can help sales professionals become more effective leaders. An abundance mindset involves recognizing that there are always plenty of leads and opportunities available, which can lead to greater confidence and enthusiasm in sales pitches. This approach allows salespeople to approach their work with a positive attitude and a proactive mindset, which can ultimately lead to greater success. Learn how she's done it twice HERE.

🛠️ MORE TOOLS TO GET IT DONE
: Learn how Kristi Zuhlke, was able to grow sales and get to an exit HERE.

Streamline Your Business Processes

Document Everything - "Start with the end in mind. If you are building something, document it. Figure out what you're doing and as you grow, you have somewhere to go back and edit and iterate. From an operational perspective, get some systems in place now." - Stephanie Neale. Proper documentation of business processes is critical, regardless of the size of your company. Without clear documentation, it can be challenging to identify inefficiencies or determine where mistakes were made. By documenting your processes early and consistently, you can streamline operations, identify areas for improvement, and keep everyone in the organization on the same page. HERE's how Steph did it.


🛠️ MORE TOOLS TO GET IT DONE: Learn how to streamline your business processes and make them more repeatable HERE.

Change Your Money Script


Understand Your Financial Trauma - "I find I do more coaching with females around money and money scripts, way more than men. I have women more than men, have guilt associated with money. They have these hang ups around making too much or being too much. I have some seen self sabotage when you start to reach certain levels." - Stephanie Neale . Learn more on financial trauma HERE.


🛠️ MORE TOOLS TO GET IT DONE :Understand your relationship with money HERE.

RSVP TO THIS MONTH'S TRACTION TRAINING

  • Wednesday, March 15th @ 1pm EST: How to NOT Suck at Pitching Your Startup. RSVP

  • Thursday, March 23rd @ 1pm EST: Q2 2023 Planning Party: Create Your Growth Strategy, Plan & KPIs. RSVP

  • Wednesday, March 29th @ 1pm EST: Ethical Storytelling for Founders: How to Sell Your Vision with Confidence. RSVP

  • Thursday, March 30th @ 7pm EST: Tea & Town Hall ☕. RSVP

THIS WEEK'S GROWTH GUIDE

Learn the step by step process to craft a winning sales deck.
Learn how to scale by mastering different growth channels in the Traction Library.

🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.

WANNA SUBSCRIBE?

If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉

With Love & Impact,

Alex Batdorf
Chief Get Sh!t Done Officer

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Business Development, Funding Alex Batdorf Business Development, Funding Alex Batdorf

How To Do Things That Don't Scale & Grow A $Multi-Million Business with Courtney Caldwell, Co-Founder & COO ShearShare

Learn from Courtney Caldwell, Co-Founder & COO of ShearShare.

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex!

🍵 Here's Your Weekly Tea

"Market to the people that it’s for first and let the rest of them find it." - Billy Porter

One of my favorite questions to ask founders is who is your "hell yes" customer? You’ve probably written down your ideal customer. Oftentimes, these are generic AF. For example - "Our customer is a millennial woman who is passionate about blah, blah, blah." These profiles are typically created to validate what a founder wants to believe. Unfortunately, this is a great way to run your business into the ground because you’re spending a ton of time and energy chasing after a generalization. Ain't nobody got time for that! Instead, figure out your "hell yes" customer. The people you don’t need to convince. They get it, they want it. What do they have in common? Find more of them and deliver the best possible experience. They will become walking billboards that will allow the rest of them to find you.

Let's get into your weekly briefing!

💸 HERE'S YOUR TRACTION BRIEFING

Founder: Courtney Caldwell | Company: ShearShare | Location: New York, NY

Receipts: Seasoned marketing exec, Courtney Caldwell has led demand generation for giants like Oracle and has spent more than 20 years as a B2B marketer. She's now a pioneer in her industry building a novel business and raising $5.6 million along the way.


Here's your traction playbook...



How To Stay The Course Especially When Things Get Difficult


Find Your Inner Tenaciousness - "Entrepreneurs just have this inner tenaciousness about them to see the cup as half full instead of half empty and to keep on going. And you need to have that internally. You have to have that positive mindset" - Courtney Caldwell. Cultivate a positive mindset. Sounds cliché, and you've probably heard it from every self help guru under the sun. However, as Courtney says, the entrepreneurs that get sh!t done are the ones who have built resilience by harnessing the power of a positive mindset. Optimism will be your competitive advantage.

🛠️ TRACTION TOOLS: How to get it done...
Here's what traction looks like in early stage startups. Build Your Traction Strategy: Access our traction tracker that has increased revenues 5000% here. Finding The Right Product-Market Fit: Here's how Nicole Bassett found the right product-market fit and crafted a successful go-to-market strategy.




How to Slay Sales & Marketing In The Early Stages

Do Things That Don't Scale - Don't be afraid to do the hard things. ShearShare grew their business by doing the small things that did not necessarily make sense in the beginning. That included going door to door to different businesses, making those difficult cold calls, etc. A lot of these things are not scalable - but they are what matter. Today's market is focused on viral marketing but these little things are what builds relationships and build trust. Additionally, those personal conversations gave them insights and data into what their customers wanted and influenced their future paid marketing efforts.



🛠️ TRACTION TOOLS: How to get it done...
Here's why doing things that don't scale is important.  Focus On The People Who Matter: Learn here how Sarah Smith built by strategically focusing on the 1%.


How to Secure Investor Confidence



Get Your Skin In The Game - Investors are more inclined to back your business when they know you have a stake in its success. Yes, all founders want their businesses to succeed, but not many are willing to invest almost everything they have into their business. Courtney and her co-founder took money out of their own pockets and even drained their savings. While you might not have to take the same measures, you need to be able to show that you believe in your own idea.

🛠️ TRACTION TOOLS: How to get it done...

Here's why having skin in the game matters. Bootstrap To 7 Figures: Stephanie Neale was able to bootstrap a consultancy to 7 figures using these money lessons.





Support Courtney in Scaling Impact: Tell your favorite nail technician, hair stylist, barber, microblading artist etc. about ShearShare! If they have space in their salon, they can list it on the app and make money even when they are not working!

🤓 ACCESS YOUR TRACTION LIBRARY: Whether you are struggling with a limited budget or don’t know what channels to focus on, the Get Sh!t Done Traction Library is here to support you. Access your library here.





🛠️ JOIN A COLLABORATION: Get it done together...

*There are limited spots to join our collaborations for non-members



  • November 10th @ 12pm EST | The Don't and Don't-You-Dares of Copywriting: Join copywriting expert Kate Bradley Chernis for a tactical, cliff-notes-style run-through of writing essentials that will make you lean forward and think DUH.. RSVP here.

  • November 18th @ 1pm EST | Founders Mental Health Circle: Debunking The Perfect Mindset Myth: There is no such thing as the perfect mindset. Take a break from all the expectations. RSVP here.



JOIN THE COMMUNITY: Join our community membership waitlist here.

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Business Development, Funding Alex Batdorf Business Development, Funding Alex Batdorf

How To Successfully Raise $4.9 Million and Build Beneficial Partnerships with Jordan Taylor, Co-Founder & CEO Medley

Learn from Jordan Taylor, Co-Founder & CEO of Medley.

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex!

🍵 Here's Your Weekly Tea

The business world can be exhausting AF. It can be a big ol’ sh!t show of blanketed statements and advice often coming from people who have never built anything themselves. It’s so easy for founders to get wrapped up in the angst of it all by trying to follow generalizations that send you down a doom spiral. When I started my first company in college, I spent time reading articles on the "habits of highly successful people" and felt like a failure. These habits typically entailed waking up at 4AM, running a marathon, tackling your to-do list, and all before 7AM before the rest of the world got up because "that’s what winners did!" Quite frankly - f**k those lists, f**k blanketed advice, and f**k this exhausting "entrepreneurship in a box" culture we’ve created that's killing us. Here’s what I want you to do - Do you boo. If you’re like me, you’re not waking up before 8 AM unless it’s a cheap flight. If you are a morning person, that’s great too. All that matters is that you show up and work in the way you’re designed. Why follow someone else’s blueprint when you have your own?


Let's get into your weekly briefing!

💸 HERE'S YOUR TRACTION BRIEFING

Founder: Jordan Taylor | Company: Medley | Location: New York, NY

Receipts: From successful consultant to entrepreneurial Queen, Jordan has successfully built a community-based business that has so far raised $4.9 Million by leveraging relationships and building a strong community.


Here's your traction playbook...



How To Successfully Raise Money At The Pre-seed Stage


Gain Traction - Raising money is hard as hell, and seeking funding is not for the faint at heart. One of the best way to improve your odds is by gaining as much traction as possible in the early stages. Medley's first few investor meetings were met with several no's. Despite their combined successes in business, few believed in their vision. They were able to successfully get pre-seed funding by showing traction in the form of customer growth. Here's how they showed continuous growth.

🛠️ TRACTION TOOLS: How to get it done...
Here's what traction looks like in early stage startups. Build Your Traction Strategy: Access our traction tracker that has increased revenues 5000% here. Finding The Right Product-Market Fit: Here's how Nicole Bassett found the right product-market fit and crafted a successful go-to-market strategy.




How to Create Successful Partnerships

Don't Be Afraid To Be Vulnerable - "It is scary to put yourself out there. There’s a vulnerability in that." -Jordan Taylor. Building partnerships is a lot like sales, expect several no's along the way. The fact is, not everyone will believe in what you're doing, and not every partnership will be the right fit. The more rejections you get, the closer you are to closing deals that will grow your business. So don't be afraid of putting your business out there!



🛠️ TRACTION TOOLS: How to get it done...
Here are the 5 key components of a successful strategic business alliance.  Master Partnerships: Learn how SaLisa Berrien used partnerships to build a customer-base and scale growth here.

How to Build Successful Influencer Programs


Focus on Experiences and Not Promotion - The Medley Maker Program is a sort after program with hundreds of people on their waitlist at any given moment. Jordan and her co-founder achieved this success by focusing on improving their customer's experiences on the platform and not on promotion. In exchange for being on the program, users share their feedback. This gives Medley useful insight on how they can improve their services and attract and retain even more customers.



Support Jordan in Scaling Impact: If you are interested in joining Medley, sign up for their waitlist here and use getsh!tdone as your referral code to  get a $50 discount!



🛠️ JOIN A COLLABORATION: Get it done together...

*There are limited spots to join our collaborations for non-members

  • November 10th @ 12pm EST | The Don't and Don't-You-Dares of Copywriting: Join copywriting expert Kate Bradley Chernis for a tactical, cliff-notes-style run-through of writing essentials that will make you lean forward and think DUH.. RSVP here.

JOIN THE COMMUNITY: Join our community membership waitlist here.

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Marketing, Sales Alex Batdorf Marketing, Sales Alex Batdorf

How To Get To A 98% Sales Conversion Rate and Hit A 12,000% Engagement Rate!🤯 with Kate Bradley Chernis, Co-Founder & CEO Lately

Learn from Kate Bradley Chernis, Co-Founder & CEO of Lately.

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex!

🍵 Here's Your Weekly Tea

Last week, I spoke to a community of entrepreneurs just starting. Someone asked my thoughts on branding. Around the same time, someone else asked if I could stop using cuss words while I spoke. I proceeded with my potty mouth and the person who didn't like the cussing decided it wasn't for them. I respected the hell out of that decision! It was the PERFECT case study in real time. One of the primary failures I see founders make in positioning is trying to be for everybody. Sorry to break it to ya babe but you're not selling air . While it's important to be clear on who you serve, it's just as important to know who you do NOT serve. When you aren't clear on the latter, your brand doesn't stand for anything and suffers in communication from sales to marketing to fundraising, etc. The coolest thing about what happened was that it was clear who our brand spoke to based on who showed up and stayed and who left. I LOVE THAT! Indifference leads to inaction. Great brands make you want to do something.


Let's get into your weekly briefing!

💸 HERE'S YOUR TRACTION BRIEFING

Founder: Kate Bradley Chernis | Company: Lately | Location: New York, NY

Receipts: AI tech co-founder, Kate is the queen of marketing and sales. She's been able to get Lately to nearly a million in ARR, has raised 3.7 million, hit 98% conversion rates and increased her clients' engagement by 12,000%.


Here's your traction playbook...



How To Get A 98% Sales Conversion


Build Trust - Lately has been able to hit 98% conversion by building trust, not only with their community but across their entire industry. Using their own technology, they have created content that resonates with their target audience. This has worked really well for them. According to Kate Bradley Chernis, Lately has been mentioned by someone online at least once everyday. They are now seen as an authority in their field and have so far been able to hit a staggering 98% conversion rate!

🛠️ TRACTION TOOLS: How to get it done...
Everything starts with trust. Learn more here. Slay Your Sales: Learn here how Sophia Stone scaled a 7-Figure Fintech business by mastering sales. 5 Ways To Build Trust In Your Sales Processes: Here.  




How to Kill It At Marketing



Master One Thing At A Time -  "You don’t have to be everything to everyone, you only have to do one thing really well. And once you can do that well then you can do the next thing. So don’t do paid, owned, and earned - don’t do it all. Pick one. Pick one channel." - Kate Bradley Chernis. Taking a one-channel-at-a-time approach gives you the opportunity to master each one. It also gives you more insight into what's working for your business and what's not. Because let's face it, not every marketing channel is right for your needs.



🛠️ TRACTION TOOLS: How to get it done...
Here are the 4 P's in marketing that you need to consider when choosing a marketing strategy. What Marketing Channels Should You Add To Your Strategy?: Here's how to determine which channels will work best for your business and long-term goals.

How to Navigate The Ups and Downs of Entrepreneurship


Timing is Everything - Entrepreneurship is lawless. It comes with constant ups and downs, and you will probably fuck up more than once. Kate's greatest takeaway from her broad experience is that timing is everything. Every mistake that they have ever made has led them to where they are and will be a factor in their continued success. So when the lows get low, know that they are stepping stones for greater things to come.



Support Kate in Scaling Impact: Kate is looking for investment to help her scale Lately even further. Feel free to connect with her here



🛠️ JOIN A COLLABORATION: Get it done together...

*There are limited spots to join our collaborations for non-members

  • October 26th @ 1PM: Operations Office Hours & #AskMeAnything: Get feedback on how to set up and scale your company operations. RSVP here.

  • October 27th @ 6PM: How to Navigate Setbacks in Entrepreneurship: Get the frameworks for getting to your most brilliant ideas following a setback. RSVP here.

  • November 10th @ 12pm EST | The Don't and Don't-You-Dares of Copywriting: Join copywriting expert Kate Bradley Chernis for a tactical, cliff-notes-style run-through of writing essentials that will make you lean forward and think DUH.. RSVP here.

JOIN THE COMMUNITY: Join our community membership waitlist here.

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