WHERE THOUSANDS OF ENTREPRENEURS LEARN HOW TO GROW WEEKLY
How to Have A Successful Co-Founder Relationship; Inventory-Based Funding; Unique Marketing Strategies for Your Business with Phoebe & Kat, Founders of ettitude
Learn from Phoebe Yu and Kat Dey, Founders of ettitude.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
Since Twitter's acquisition, it's the never-ending train wreck that I can't look away from. Twitter Blue started with 150,000 users and is down to 68,000 users. Real talk - I was naive to think that Elon's operational experience would be good for the company but that died quickly after the new owner's "God-Complex" kept rearing it's head. Good news - they finally hired a CEO. Some men love for women to clean up their messes. What I will give Musk credit for is the fact that he forced tech companies to take a hard look at their overinflated workforces. Let's be clear - The way he cut Twitter's workforce was trash BUT most tech companies should be operating at a fraction of the number of people they've hired. But in pursuit of growth for growth's sake, companies hire in a frenzy to eat up as much market share without recognizing the repercussions of yo-yo-ing with people's livelihoods. We'll see what happens to Twitter but in other news, Buzzfeed's newsrooms bit the dust and its former news editor started a new platform but didn't raise venture capital. "This is an industry that shouldn’t be promising returns in 4 years." We're now seeing ongoing pressures for news and media companies to evolve their business models like Vice, which was formerly valued at $5B and is now bankrupt. Most of these companies are NOT VC-backable but that doesn't mean they can't have healthy returns. It's time for innovation because ad models ain't it anymore.
👑 Founder: Phoebe Yu & Kat Dey | Company: ettitude | Location: Los Angeles, CA
About Ettitude: ettitude is on a mission to create next-gen fabrics and products that reduce our impact and support the health of the planet. They’re here to make a material difference in the home and textiles industries for a more sustainable, regenerative future for all.
💸 HERE'S YOUR TRACTION BRIEFING
How They Developed a Healthy Co-Founder Relationship
Figure Out Which Skills You Need - "The first thing that I would recommend is to figure out what you need. What skills would be complimentary to your skills? What kind of person do you need?"- Phoebe Yu. Developing a healthy co-founder relationship begins with a deep self-evaluation, understanding your own strengths and weaknesses, and subsequently identifying what complementary skills are needed. Essentially, it's about discovering the right balance between your capabilities and those of your potential co-founder to create a solid, synergistic partnership. HERE's how they did this.
🛠️ MORE TOOLS TO GET IT DONE: Learn The Pyramid of Co-Founder Success HERE.
How They Were Able to Initially Fund Their Company
Look At All Your Options - "Nowadays, I think there are just so many more options for founders, whereas before you just needed to raise equity and not everybody was able to do that. Versus today, if you have any kind of inventory-based business - there are so many inventory-based lenders out there that make it easier."- Kat Dey. Securing initial funding for a company can be a daunting task. However, in the modern business landscape, there are more options available for founders than ever before. Gone are the days when you just had to scramble for equity. Got an inventory-based business? Brilliant! There's a whole crowd of lenders out there ready to back you up, making getting your startup off the ground a whole lot easier. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE: What Is Inventory Financing and How Can It Benefit Your Business Growth? Learn more HERE.
How They Identified Unique Marketing Strategies to Fuel Acquisition
Think Out-of-the-Box - “It’s not difficult for a brand to partner with a subscription box. They are constantly looking for great products for their subscription boxes." - Kat Dey. A prime example of this is thinking outside the box, such as partnering with subscription box services. These services are continually seeking high-quality products to enhance their offerings, providing an excellent platform for brands to reach a larger, engaged audience. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn how to build a company with social media marketing and how to find the right balance between paid promotion and organic growth
from Ceata Lash, Founder of PuffCuff HERE.
RSVP TO THIS MONTH'S TRACTION TRAINING
Tuesday, May 16th @ 6:00 pm EST: DIY Founder PR with Candice Smith. RSVP
Wednesday, May 17th @ 7:00 pm EST: How to Avoid Burnout & Prioritize Self-Care While Running Business with Cristina Costa. RSVP
Wednesday, May 24th @ 1:00 pm EST: How to Find & Use Relevant Data to Scale with Jana Gibelova. RSVP
THIS WEEK'S GROWTH GUIDE
Struggling to get convert leads? Learn how to successfully do that from Kate Bradley Chernis.
If you know anyone who could benefit from our sales guide, don't hesitate to pass it along. We're all about sharing the knowledge and helping each other out.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
WANNA SUBSCRIBE?
If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉
With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How to Successfully Navigate Economic Downturns In Business with Elena Valentine, Founder of Skill Scout
Learn from Elena Valentine, Founder & Executive Producer of Skill Scout.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
Have you ever thought of talking sh!t about your own company? This is exactly what Oatly did. They aired out their own dirty laundry and added it to a website called F*ck Oatly. This is one of the BEST PR strategies I've seen. JP Morgan's profits were up by 52% last quarter after the collapse of SVB & Signature Banks. There's more good news ahead for JP Morgan after the collapse of First Republic Bank, which FYI is our bank. WTF! For some reason, I'm not worried about that. However, I am worried about the risk concentration. Here's what can happen when we lose smaller to medium-sized banks. What would the world look like if Apple were our bank? Consumers put nearly $1B into Apple Savings just 4 days after its launch. If you haven't noticed, Apple is slowly but surely taking over your life in the most seamless way and executing their a**es off. It's no surprise the company is valued at $2T. More tech layoffs happened. Not a surprise. Tech companies overhire often to chase growth. However, I'm really not surprised that Clubhouse laid off 50% of its staff. Are we still using Clubhouse? I'm curious to see how the app will prove it wasn't just a pandemic blip.
👑 Founder: Elena Valentine | Company: Skill Scout | Location: Greater Chicago Area
🧾 Receipts: She has created partnerships with recruitment agencies that have trusted them to capture & share workplace stories for some of the world's largest brands. She takes a consultative role, not just on video but on employee and external communication , which has led to 70% of their clients becoming repeat clients.
💸 HERE'S YOUR TRACTION BRIEFING
How They Navigated Economic Uncertainty
Be Open To Experimentation - "And in many ways, what we were afforded to do because the world had stopped around us.. because the way we did business halted…we experimented and I think we got to envision what the next chapter could be. It helped to solidify the new vision. It took a lot of faith. It took a lot of trust but we used our down time wisely.”- Elena Valentine. After losing nearly 50% during the pandemic, being open to experimentation was key. Elena Valentine and her team capitalized on the halted business environment to explore new ideas, ultimately helping them solidify a new vision for their company and make productive use of their downtime. HERE's how she did this.
🛠️ MORE TOOLS TO GET IT DONE: Business Experiments theory, forms and examples HERE.
How to Avoid Getting Caught Up In The Fundraising Cycle
Prioritize Activities That Generate Revenue - "It’s ok to build a business to last and not to sell. There are some great businesses out there that are just great businesses."- Elena Valentine. Founders can steer clear of the fundraising loop by zeroing in on revenue-boosting actions and building a business for the long haul, as Elena Valentine advises. Keep in mind that many thriving businesses achieve success without incessant fundraising or being sold. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn more about different revenue streams HERE.
How to Stay Focused & Scale Without VC
What Are Your Skills? - “If today your technology failed. How can we still make money tomorrow?… What could you do tomorrow to still be a value add to your customers?” - Elena Valentine. Take a deep dive into your skillset and figure out how you can still make money if your technology didn't exist. It's important to also keep your customers' needs front and center, and find ways to consistently deliver value to them. By staying true to your skills and putting your customers first, you'll be well on your way to building a thriving, self-sustaining business. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn where founders can source for funding/financing apart from VC from Barbara Clarke, Founder of The Impact Seat Foundation HERE.
RSVP TO THIS MONTH'S TRACTION TRAINING
Wednesday, May 3rd @ 1:00 pm EST: How to Create Revenue Sharing Partnerships with Beth Haggerty. MEMBERS ONLY
Tuesday, May 9th @ 1:00pm EST: How to Master SEO & Grow Your Business with Joy MacKay RSVP
Tuesday, May 16th @ 6:00 pm EST: DIY Founder PR with Candice Smith. RSVP
Wednesday, May 17th @ 7:00 pm EST: How to Avoid Burnout & Prioritize Self-Care While Running Business with Cristina Costa. RSVP
Wednesday, May 24th @ 1:00 pm EST: How to Find & Use Relevant Data to Scale with Jana Gibelova. RSVP
THIS WEEK'S GROWTH GUIDE
Learn how to be test-driven so you can drive results without burning resources with Chase Emanuel.
Learn how to scale by mastering different growth channels in the Traction Library.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
WANNA SUBSCRIBE?
If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉
With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How to Craft a Brand Worth Millions: Scaling Up and Beyond $1M! with Kendra Bracken-Ferguson, Founder, CEO & VC BrainTrust Founders Studio
Learn from Kendra Bracken-Ferguson, Founder, CEO & VC of BrainTrust Founders Studio.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
Supposedly, jail season is becoming a thang. Elizabeth Holmes has been sentenced to 11 years in prison. Charlie Javice defrauded JP Morgan out of $175M by faking a 4 Million customer list and didn't do a great job at hiding it. She enlisted a data science professor to create "synthetic data". Once JP Morgan acquired the company, they THEN realized that a high percentage of the emails were fake. That's an expensive ass fake list. This is the problem with trying to live in a "man's world". Faking it, til' you make it" is rewarded until you get caught up and are thrown under the bus. Equitable outcomes can't be built on faking it. Errrybody gotta do the work, women and allies included. VC and VC-backed companies aren't doing so hot. VC-backed company exits are down by 95% and VC funds are raising 75% less. Sounds like VC needs a pivot. Supposedly, First Citizen's Bank is dedicated to SVB operating business as usual for the innovation space but hopefully, with better management decisions. In boss news, one of our favorite female founders grew to $100M in sales with ONLY angel investors. She plans on maintaining ownership of the business by buying her investors out. Check out how she's done it and doing it here.
👑 Founder: Kendra Bracken-Ferguson | Company: BrainTrust Founders Studio | Location: Los Angeles, CA
🧾 Receipts: Kendra is the founder of BrainTrust Founders Studio, the largest platform dedicated to Black founders of beauty and wellness and raising BrainTrust Fund to further invest. Kendra has the distinction of being one of only 100 Black women ever to have raised over $1M in investment for her first company. She has launched three companies herself and achieved over $1M in revenue for each within the first two years or less.
💸 HERE'S YOUR TRACTION BRIEFING
How to Seamlessly Blend Your Personal Brand with Your Business
Create Your Own Value Pillars - "It all began with me being at the center of the brand, as it's my vision. However, when I think about the values I embody and what my company's brand represents, there's a strong interconnection. These core principles remain consistent, whether I'm in my role as a mom or as the founder of a company." - Kendra Bracken-Ferguson. Establishing value pillars is essential in developing a cohesive brand identity, as they serve as guiding principles that resonate with your audience. By integrating these core values into your brand, you create a strong connection with your target market, fostering trust and loyalty in the long run. HERE's are Kendra's tips for creating value pillars.
🛠️ MORE TOOLS TO GET IT DONE: The Beginner's Guide to Brand Pillars HERE.
How to Monetize Your Brand
Nail Your Product & Find Relevant Opportunities - "What is your brand and where are the opportunities."-Kendra Bracken-Ferguson. To make the most of your brand's potential, it's crucial to pinpoint its unique strengths and identify relevant opportunities in the market. By honing your product offerings and seeking out the right avenues for growth, you'll be well-positioned to capture your target audience's attention and drive lasting success. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE:How do I know if my product is ready to be monetized? Learn how HERE.
How to Fast-Track Your Way to $1M
Stay Narrow-Focused - Staying narrow-focused is crucial for fast-tracking your way to $1M, as it allows you to concentrate your resources and efforts on a specific target market or niche. By emphasizing your strengths and delivering tailored solutions to a well-defined audience, you'll create loyal customers who value your expertise. Additionally, focusing on a narrow niche enables you to streamline your marketing strategies, making them more effective and cost-efficient. In the long run, this targeted approach paves the way for accelerated growth. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn how she targeted a specific yet mighty niche of customers who became an army of advocates that led to brand collaborations from Jaya Halapete Iyer, Founder of SVAHA HERE.
RSVP TO THIS MONTH'S TRACTION TRAINING
Wednesday, April 19th @ 2:00 pm EST: How to Secure Government Contracts with Allison Miller & Charmain Bogue. RSVP
Friday, April 21st @ 6:00pm EST: How to Grow with Digital Marketing on a Budget with Reva Minkoff. RSVP
Wednesday, April 26th @ 2:00 pm EST: How to Monetize Your Intellectual Property with Bianca Robinson. RSVP
THIS WEEK'S GROWTH GUIDE
Learn how to leverage LinkedIn to build brand strategy with Annie Leib.
Learn how to scale by mastering different growth channels in the Traction Library.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
WANNA SUBSCRIBE?
If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉
With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How to Use Social Currency to Build Your Brand; Breaking Free From Your Career Title; Nailing the RFP Process with Lisa Bragg, Founder & Strategic Advisor MediaFace
Learn from Lisa Bragg, Founder & Strategic Advisor of MediaFace.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
Another one bites the dust... Founders are heading to prison left and right. Whether it's crypto scamming, healthcare scamming, and NOW education scamming. Charlie Javice is accused of inflating numbers for her financial aid company and allegedly scamming JP Morgan out of $175M. “Forbes 30 Under 30 have collectively raised $5.3B in funding. Forbes 30 Under 30 have also been arrested for frauds and scams worth over $18.5B." Here's what we need to come to grips with - scamming is inclusive. Men AND women are out here doing it and disguising it as "business opportunities" led by "visionaries". Here's the question we gotta ask when it comes to equity in startups - Do you want equity or do you want power? The men AND women who committed these acts chose the latter. You cannot ask for equity when you choose to be a part of the problem to gain power. Period. #NotSorry
👑 Founder: Lisa Bragg | Company: MediaFace | Location: Toronto, ON
🧾 Receipts: Lisa Bragg has literally written the book on bragging about your accomplishments. She is the founder of MediaFace, a Toronto-based content and consulting firm. Lisa has a degree in journalism and 15 years of experience as a TV reporter and news anchor. She has turned her attention to professional development, founding Bragging Rights, where she guides high-achievers to stand out and fit in.
💸 HERE'S YOUR TRACTION BRIEFING
How Can Founders Invest In Their Social Currency
Brag When It's Deserved - "Claim credit when credit is due. If you did something kickass on a project, make sure you get those kudos." - Lisa Bragg. Don't shy away from acknowledging your awesome achievements on a project; you've earned that praise! When you've really nailed something, make it known so you can enjoy the well-deserved acknowledgement. While this might be hard for female founders to do, it is one of the best ways of establishing a solid reputation that'll benefit you in future projects - away from your current business/career. HERE's how Lisa Bragg recommends you do this.
🛠️ MORE TOOLS TO GET IT DONE: What Is Social Currency? Definition, Benefits, and Examples HERE.
How to Break Free from Your Title and Create a Long-Lasting Career
Diversify Your Brand - "I've talked to a lot of entrepreneurs and corporate people, and we often become defined by our titles. What we need to do is make sure we get more opportunities so that people see us as multidimensional. Because when they see you as just one thing, it's hard to pivot or have a portfolio career."-Lisa Bragg. As founders, it's crucial to avoid being pigeonholed by your role and instead showcase your diverse skills. To achieve this, actively seek out and engage in varied opportunities, which will help others perceive you as a multifaceted individual, making it easier to transition or build a versatile career. HERE's how Lisa has done this.
🛠️ MORE TOOLS TO GET IT DONE: Learn How to Broaden Your Horizons With a Portfolio Career HERE.
How to Hack the RFP Process
Showcase Your Unique Value Proposition - "Look for any angle that makes you different. I definitely recommend getting certifications that allow you to then access the contracts through the different government bodies." - Lisa Bragg. Obtaining relevant certifications can be a valuable way to set yourself apart, especially if they allow you to access contracts through different government bodies. Highlight your unique value proposition and explain how your approach will deliver superior results. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE:Learn how to seek alternative funding for your startup from Rooshy Roy, Founder of AAVRANI HERE.
RSVP TO THIS MONTH'S TRACTION TRAINING
Thursday, April 13th @ 2:00 pm EST: How to Secure Government Funding & Navigate the Process with Inspiralia. RSVP.
Wednesday, April 19th @ 2:00 pm EST: How to Secure Government Contracts with Allison Miller & Charmain Bogue. RSVP
Friday, April 21st @ 6:00pm EST: How to Grow with Digital Marketing on a Budget with Reva Minkoff. RSVP
Wednesday, April 26th @ 2:00 pm EST: How to Monetize Your Intellectual Property with Bianca Robinson. RSVP
THIS WEEK'S GROWTH GUIDE
Elizabeth Carter ESQ walks you through alternative funding structures that you can tap into.
Learn how to scale by mastering different growth channels in the Traction Library.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
WANNA SUBSCRIBE?
If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉
With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How to Navigate the Uncertainty In Business Today; How to Recession-Proof Your Venture; Why A Social Contract is Key for Your Business
Get the tea from these seasoned founders, VCs, coaches and consultants: Alex Batdorf, Christina Blacken, Jean-Pierre Adechi & John Frame
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
🍵 THIS WEEK'S TEA
It's officially Q2 2023! So much sh!t went down last quarter from wondering if we are in a recession even though the economy grew, banks collapsing to more crypto scams (are we really surprised?). Being inundated with tech layoffs left and right from companies that could've prevented it by not chasing growth for growth's sake. Hearing about quiet quitting which is really just a cover up for Quiet firing. And being introduced to a woman co-founded game-changing tool while questioning the lack of ethical building in tech now that there's a fear that AI will take over the world. This has surfaced a lot of angst for the collective. What is it really though? A fear of uncertainty. I've spent plenty of time with my therapist (Heyyyy Clara) trying to regulate my nervous system through uncertainty. It can feel super shitty when there are already so many unknowns building a biz. But here's what I can tell you from building 3 businesses in deep moments of uncertainty - whatever is coming up for you is calling you to acknowledge your needs and what ACTUALLY matters to YOU. Those feelings of exhaustion and depletion are signs that we aren't building in alignment with our vision of impact. When we're not careful, we end up building on someone else's terms. Look - I get it! I resigned from my own multi-million dollar business because it was no longer aligned with my vision of impact. At the time, people thought I was nuts because of what it looked like on paper but that piece of paper and accolades won't stop those unsettling feelings you get when you're not building on your terms. So as we navigate Q2 2023, I want us to embrace uncertainty. Ask yourself - How do I want to build? What does that need to look like for me to be my best? What do I need to get it done? Then call on your tribe to help you.
🎙️ Speakers: Alex Batdorf, Christina Blacken, Jean-Pierre Adechi, John Frame
🧾 Receipts: These seasoned founders, VCs, coaches, and consultants bring together years of collective expertise in building and expanding startups, while also supporting fellow founders and entrepreneurs in growing their own ventures. They've got the insider knowledge and practical tips to help you grow.
💸 HERE'S YOUR TRACTION BRIEFING
Are We In A Recession? If We Are, How Can Founders Adapt?
Confront Reality, Plan Ahead - "When it comes to dealing with uncertainty, it's a matter of perception. This means that, as a founder, you need to have an honest conversation with yourself, your co-founders, and your team to understand what type of product/service you're bringing to the market. Because, recession or not, there are products and services that tend to be closer to necessities. Once you can evaluate where you are on that spectrum, you must then plan to see how you can position yourself to either sustain or grow your business. Ask yourself if there is an opportunity to introduce a new product line, a new service line, or pivot the company as a whole." Jean-Pierre Adechi. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE: HERE's How To Position Your Business As Essential During Uncertain Times.
How Employees Can Navigate The "Year of Efficiency"
Strategically Position Yourself - "It's going to be an interesting time for people, particularly knowledge workers, as they start to think about their value and worth. They will need to contemplate how their careers will evolve moving forward and how to position themselves as organizations, with a focus on taking advantage of emerging opportunities." John Frame. Embracing a proactive mindset and continually developing new skills will be key for workers to stay competitive. In this new era, it's crucial for individuals to think like entrepreneurs, creating a unique value proposition and fostering connections that maximize their potential. HERE's how you can do this.
🛠️ MORE TOOLS TO GET IT DONE: Learn the benefits of beta testing and how it can help you increase your user base HERE.
How Can Founders Build A Better Eco-Sytem?
Develop A Social Contract - Building better ecosystems in business starts with companies taking their social responsibilities seriously and striving to make a positive impact in the communities they operate in. A strong social contract in business is crucial for building better ecosystems and promoting sustainable growth. It helps to align the interests of companies, their stakeholders, and society at large, and ensures that businesses operate in a responsible and ethical manner. Companies that take their social responsibilities seriously are not only more likely to succeed in the long term, but also play a crucial role in promoting a better and more just society. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn the new social contract of business— why today’s brands have an obligation to act HERE.
RSVP TO THIS MONTH'S TRACTION TRAINING
Wednesday, April 5th @ 7:30 pm EST: How to Overcome Imposter Syndrome with Lisa Conners. RSVPThursday, April 13th @ 2:00 pm EST: How to Secure Government Funding & Navigate the Process with Inspiralia. RSVP.
Wednesday, April 19th @ 2:00 pm EST: How to Secure Government Contracts with Allison Miller & Charmain Bogue. RSVP
Friday, April 21st @ 6:00pm EST: How to Grow with Digital Marketing on a Budget with Reva Minkoff. RSVP
Wednesday, April 26th @ 2:00 pm EST: How to Monetize Your Intellectual Property with Bianca Robinson. RSVP
THIS WEEK'S GROWTH GUIDE
Learn how to successfully set up systems to recruit talent and help them win so they can help you grow your company.
Learn how to scale by mastering different growth channels in the Traction Library.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
WANNA SUBSCRIBE?
If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉
With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How to Use Organic Content To Grow 30% MoM; Importance of Beta Testing; How to Talk to Investors with Caroline Spiegel, Founder & CEO Quinn
Learn from Caroline Spiegel, Founder & CEO of Quinn.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
🍵 THIS WEEK'S TEA
SVB is getting acquired. SVB was one of the ONLY banks that actually invested in early-stage founders where capital is most needed. However, the downside of SVB was its hyper-focus on VC-backed companies, which actually hurt them. What is First Citizens Bank's commitment to diversifying its pipeline to support early-stage founders that are NOT just backed by venture capital? Newsflash - 1% of companies are backed by VC's. “Here’s how platforms die - first they’re good to their users, then they abuse their users to make things better for their business customers finally they abuse those business customers to claw back all of the value for themselves and then they die.” The US is trying to ban TikTok but what’s odd is where is the accountability for other social platforms? US social media companies ain't no better, boo.
🤗 APPLICATIONS DUE THIS WEEK: Our community helps women entrepreneurs get real results growing their businesses through curated connections, tailored growth resources, and what you need to succeed at each stage. From our growth allies in residence helping save our founders thousands of dollars in expert advice, mastermind growth groups based on your revenue stage and industry, access to a funding network, and much more.
Accepting New Members for Q1 2023 until March 31st.
👑 Founder: Caroline Spiegel | Company: Quinn| Location: New York, NY
🧾 Receipts: She grew revenue 30% MoM over past year with little to no paid social advertising. They have created a well-oiled viral content machine that they continue to use to promote their in app content.
💸 HERE'S YOUR TRACTION BRIEFING
How to Use Content To Grow Your Business
Keep Experimenting - "We post anywhere from 70 to 100 TikToks per week. 80 to 90% of our TikToks are not a viral moment. So we have accepted that we may never know how the algorithm works. Therefore, we need to keep experimenting, leveling up, trying new things, and exploring new directions to improve ourselves." Caroline Spiegel. You gotta take risks to grow, right? For content creators, it's all about diving into the unknown and playing around with fresh ideas, styles, and the latest trends. By doing this, you can figure out what really clicks with your audience so you can create content that resonates.
🛠️ MORE TOOLS TO GET IT DONE: 6 Ways to Run Content Experiments That Drive Growth HERE.
How to Create An End Product That Your Consumers Actually Want
Iterate, Iterate, Iterate - "Quinn had three different beta products before we launched in the app store in July 2021. Three completely different user experiences and vibes. Just trying things. It was not linear." Caroline Spiegel. Building an awesome product is a lot like baking the perfect cake – it's all about trial and error. It's important to keep tweaking and refining your product as you go along. This way, you learn from your mistakes, gather feedback, and adapt to the ever-changing market demands. HERE's how they went about beta testing.
🛠️ MORE TOOLS TO GET IT DONE: Learn the benefits of beta testing and how it can help you increase your user base HERE.
How to Secure Investment
Speak Their Language - How do you get potential investors to "get" your vision? Speak their language! It's crucial to break down your idea into bite-sized, easily digestible chunks that investors can really sink their teeth into. Be relatable, and don't forget to add in some real-world examples to drive your point home. While you might believe in your idea, they will need time to fully align with what you have in mind. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn how to successfully raise at the pre-seed stage from Jordan Taylor, Founder of Medley HERE.
Learn how to set up your entire marketing infrastructure up for success.
Learn how to scale by mastering different growth channels in the Traction Library.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
WANNA SUBSCRIBE?
If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉
With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer