WHERE THOUSANDS OF ENTREPRENEURS LEARN HOW TO GROW WEEKLY

How to Navigate the Uncertainty In Business Today; How to Recession-Proof Your Venture; Why A Social Contract is Key for Your Business

Get the tea from these seasoned founders, VCs, coaches and consultants: Alex Batdorf, Christina Blacken, Jean-Pierre Adechi & John Frame

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex! 💛

Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.

🍵 THIS WEEK'S TEA

It's officially Q2 2023! So much sh!t went down last quarter from wondering if we are in a recession even though the economy grew,  banks collapsing to more crypto scams (are we really surprised?). Being inundated with tech layoffs left and right from companies that could've prevented it by not chasing growth for growth's sake. Hearing about quiet quitting which is really just a cover up for Quiet firing. And being introduced to a woman co-founded game-changing tool while questioning the lack of ethical building in tech now that there's a fear that AI will take over the world. This has surfaced a lot of angst for the collective. What is it really though? A fear of uncertainty. I've spent plenty of time with my therapist (Heyyyy Clara) trying to regulate my nervous system through uncertainty. It can feel super shitty when there are already so many unknowns building a biz. But here's what I can tell you from building 3 businesses in deep moments of uncertainty - whatever is coming up for you is calling you to acknowledge your needs and what ACTUALLY matters to YOU. Those feelings of exhaustion and depletion are signs that we aren't building in alignment with our vision of impact. When we're not careful, we end up building on someone else's terms. Look - I get it! I resigned from my own multi-million dollar business because it was no longer aligned with my vision of impact. At the time, people thought I was nuts because of what it looked like on paper but that piece of paper and accolades won't stop those unsettling feelings you get when you're not building on your terms. So as we navigate Q2 2023, I want us to embrace uncertainty. Ask yourself - How do I want to build? What does that need to look like for me to be my best? What do I need to get it done? Then call on your tribe to help you.

🎙️ Speakers: Alex Batdorf, Christina Blacken, Jean-Pierre Adechi, John Frame

🧾 Receipts:  These seasoned founders, VCs, coaches, and consultants bring together years of collective expertise in building and expanding startups, while also supporting fellow founders and entrepreneurs in growing their own ventures. They've got the insider knowledge and practical tips to help you grow.


💸 HERE'S YOUR TRACTION BRIEFING


Are We In A Recession? If We Are, How Can Founders Adapt?

Confront Reality, Plan Ahead - "When it comes to dealing with uncertainty, it's a matter of perception. This means that, as a founder, you need to have an honest conversation with yourself, your co-founders, and your team to understand what type of product/service you're bringing to the market. Because, recession or not, there are products and services that tend to be closer to necessities. Once you can evaluate where you are on that spectrum, you must then plan to see how you can position yourself to either sustain or grow your business. Ask yourself if there is an opportunity to introduce a new product line, a new service line, or pivot the company as a whole." Jean-Pierre Adechi. Learn more HERE.


🛠️ MORE TOOLS TO GET IT DONE
: HERE's How To Position Your Business As Essential During Uncertain Times.


How Employees Can Navigate The "Year of Efficiency"

Strategically Position Yourself - "It's going to be an interesting time for people, particularly knowledge workers, as they start to think about their value and worth. They will need to contemplate how their careers will evolve moving forward and how to position themselves as organizations, with a focus on taking advantage of emerging opportunities." John Frame. Embracing a proactive mindset and continually developing new skills will be key for workers to stay competitive. In this new era, it's crucial for individuals to think like entrepreneurs, creating a unique value proposition and fostering connections that maximize their potential. HERE's how you can do this.


🛠️ MORE TOOLS TO GET IT DONE: Learn the benefits of beta testing and how it can help you increase your user base HERE.

How Can Founders Build A Better Eco-Sytem?


Develop A Social Contract - Building better ecosystems in business starts with companies taking their social responsibilities seriously and striving to make a positive impact in the communities they operate in. A strong social contract in business is crucial for building better ecosystems and promoting sustainable growth. It helps to align the interests of companies, their stakeholders, and society at large, and ensures that businesses operate in a responsible and ethical manner. Companies that take their social responsibilities seriously are not only more likely to succeed in the long term, but also play a crucial role in promoting a better and more just society. Learn more HERE.


🛠️ MORE TOOLS TO GET IT DONE: Learn the new social contract of business— why today’s brands have an obligation to act HERE.

RSVP TO THIS MONTH'S TRACTION TRAINING


  • Wednesday, April 5th @ 7:30 pm EST:
    How to Overcome Imposter Syndrome with Lisa Conners. RSVP

  • Thursday, April 13th @ 2:00 pm EST: How to Secure Government Funding & Navigate the Process with Inspiralia. RSVP.

  • Wednesday, April 19th @ 2:00 pm EST: How to Secure Government Contracts with Allison Miller & Charmain Bogue. RSVP

  • Friday, April 21st @ 6:00pm EST: How to Grow with Digital Marketing on a Budget with Reva Minkoff. RSVP

  • Wednesday, April 26th @ 2:00 pm EST: How to Monetize Your Intellectual Property with Bianca Robinson. RSVP

THIS WEEK'S GROWTH GUIDE

Learn how to successfully set up systems to recruit talent and help them win so they can help you grow your company.
Learn how to scale by mastering different growth channels in the Traction Library.

🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.

WANNA SUBSCRIBE?

If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉

With Love & Impact,

Alex Batdorf
Chief Get Sh!t Done Officer

GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS

Read More
Business Development, People Alex Batdorf Business Development, People Alex Batdorf

How to Scale & Prioritize Impact: Building A Sustainable Business Model with Bianca Tylek, Founder & Executive Director Worth Rises

Learn from Bianca Tylek, Founder & Executive Director of Worth Rises.

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex!

🍵 Here's Your Weekly Tea

Do you want equity or do you want power? This is a question I ask founders often. As visionaries, we tend to have grandiose ideas about "changing the world" where we are the "good guy." In our narratives about changing the world, we may not realize when we have taken on the same tactics of the "bad guys" in order to get ahead. This keeps oppressive systems in place. Growth at all costs will either kill your business, kill your soul, or kill both. I'm sure that sounds pretty dramatic but it's real. We have watched how growth at all costs has tainted the business ecosystem through mass layoffs, founders going to prison, burnout, and don't even get Greta started on climate change. Growth at all costs doesn't create equity. When your company strives for growth at all costs, it's a co-sign enabling oppressive systems to thrive as long as you receive the benefits as an individual despite the harm it does to everyone else. That's not equity. That's greed. So be real - do you want equity or do you want to trade places with the oppressor? Choose wisely.

Let's get into your weekly briefing!

💸 HERE'S YOUR TRACTION BRIEFING

Founder: Bianca Tylek | Company: Worth Rises | Location: New York, NY

Receipts: Bianca Tylek is the ultimate prison reform powerhouse! With a background in finance and years of experience in the criminal justice field, she's taking on the prison industry one victory at a time. From making jail phone calls free to blocking a major merger and denying prison profiteers millions of dollars, Bianca is making a real difference for inmates and their families.


Here's your traction playbook...




How Startups Can Approach Growth & Its Effects On Their Ecosystem


What's Your Impact? - " The question is: If you are really as smart as you think you are and if you have quite the idea that you think you do, can you do it without taking others around you down? Can you do it while building others around you up? Can you do it while building communities and those that have the least? "- Bianca Tylek. At a time when the corporate world is increasingly focused on profit and growth, Bianca's message is a refreshing reminder that companies have a responsibility to consider their impact on society and the environment. While growth is still core to an organization's longevity, if it comes at the cost of the greater good of the community or individuals -  then that organization will not last. It's time to think beyond just scaling up and focus on the impact your growth has on the ecosystem. With a little bit of planning and a lot of intention, you can make sure that your growth not only benefits your business but also the community around you. Here are her recommendations for how companies should approach growth and scale.

🛠️ TRACTION TOOLS: How to get it done...

Here are the keys to making a big impact as a startup. How businesses test and learn through experiments here. How to tap into meaningful relationships to scale impact. Learn from Susan McPherson, CEO of McPherson Strategies here.



How To Create Accountability Within Your Organization

Embrace Radical Candor - Radical candor is the key to ethical accountability! Let's be real, being a business leader comes with a lot of responsibility and it can be tough to make the right decisions all the time. But if you create an open and honest line of communication, you don't have to do it alone. When you surround yourself with people who are willing to be honest and transparent, it helps you stay accountable to your values and make the right choices. You need a team of people who will tell you what you need to hear, even if it's not what you want to hear. And that's how you'll be able to make the best decisions for your company and your community. Learn more here.




🛠️ TRACTION TOOLS: How to get it done...
How to challenge people without being a jerk. Get an in-depth guide here. How startups can create accountability in there organizations Here's what Candice Cook, Chief Strategy Officer recommends.



How Companies Can Stay Accountable when Others Are Not


Define What Success Looks Like To You - Beyond The Financial - "At Worth Rises, we don’t view scaling as the goal. We view impact as the goal. Our organization will only be as big as the problem needs us to be." - Bianaca Tylek. It's all too easy to get caught up in the rat race and lose sight of what truly matters. But with a clear sense of purpose, you'll be able to stay focused and make decisions that align with your values. This means taking a long-term view and thinking about the impact your business has on the community, the environment, and society as a whole. Early on, Bianca knew that financial success would not be their primary measure of success for her company. And although not many companies can take this approach, it's important to identify why your company exists and who it serves. This will help you create non-financial goals that will still have an impact on the society.


Support Bianca in Scaling Impact: You can find Bianca here and you can also learn more about Worth Rises here.


🤓 ACCESS YOUR TRACTION LIBRARY: Need to acquire more customers? Need to improve your pitch? Need to get more money in the bank? Learn how to scale by mastering different growth channels. Access the Get Sh!t Done Traction Library HERE.



JOIN THE COMMUNITY: Join our community membership waitlist here.

GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS

Read More
Business Development, Funding Alex Batdorf Business Development, Funding Alex Batdorf

The Budgetnista's Business Financial Do's & Don'ts to Grow with Tiffany Aliche, Owner The Budgetnista

Learn from Tiffany Aliche, Owner of The Budgetnista.

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex!

🍵 Here's Your Weekly Tea

Long-term value in startups is lacking because founders are chasing predictions from institutions that extract value from them. I’m sure you’ve heard this: "Crypto is the next big thing!" "Metaverse is the next big thing!" "AI is the next big thing!" Here’s what happens… A flurry of startups pop up or pivot to catch an artificial wave created by people who have typically never built anything but LOVE ideas. Of that flurry, a few companies are actually clear on how their company adds REAL value. Many create noise. Most of these companies remain stagnant OR raise a ton of money, then collapse. Ain't it funny that AI is the next “big prediction”? AI has been in these streets. BUT it’s no coincidence that it's being pushed back to the forefront after the lights were turned on at the shiny object party where you realize nothing looks as good as it seems. Not to mention, someone running up a ridiculously expensive tab that you didn't even get to enjoy. And of course, it's not a rager until someone goes to prison . It’s perplexing how we’ve created an ecosystem where the sheep are herding the visionaries that feed them. What if creators placed their own predictions and followed through on where we think we can create the most value instead of chasing artificial waves? 

Let's get into your weekly briefing!

💸 HERE'S YOUR TRACTION BRIEFING

Founder: Tiffany Aliche | Company: The Budgetnista | Location: Newark, NJ

Receipts: Award-winning teacher, author, financial educator and America's favorite financial educator has helped over one million women worldwide completely transform the way they think about their finances.


Here's your traction playbook...




Separate Business Finances From Personal Finances


Pay The Pig - "If your finances are not in order, you don’t have enough runway to get your business to be successful."- Tiffany Aliche. A critical step in setting your business up for financial success is separating your personal finances from your business finances in the beginning. The best way to do that is by doing what Tiffany calls, paying the pig. Paying the pig is essentially making yourself an employee within your company and giving yourself a salary. If you are running a small business or a consultancy, it might not seem like a big deal to mix the two. However, the repercussions can be severe, especially as you grow your business. Here's one mistake Tiffany made early on and what she learned from it.

🛠️ TRACTION TOOLS: How to get it done...

Separate Your Personal And Business Finances Here's why you need to separate your finances early on. How small business owners self sabotage when it comes to tax compliance. Shiloh Johnson, Founder of Complyant, highlights the mistakes you should avoid here.



Get A Financial Professional On The Team Immediately

At The Very Least Get A Bookkeeper - Every business needs an accountant, or at the very least a good bookkeeper. Money matters never end. Taxes, payroll, cash flow, invoices etc. all add up. In the early days, nearly everything falls on the founder. Unfortunately if you're not a professional accountant, you might be making some expensive financial mistakes. Tax errors for example could cost you your business. Tiffany advises business owners to get a qualified financial professional as soon as possible. For her own business, that meant bringing on an accountant and eventually hiring a CFO who helped her company keep its finances in order and saved them a lot of money in the process.




🛠️ TRACTION TOOLS: How to get it done...
Bookkeeping Vs Accounting. Here are the differences between bookkeeping and accounting. How To Build A Nationwide MULTI-MILLION Dollar Retail Business Here's how Kerry Docherty, Founder of Faherty Brand, mitigated challenges that came with running a business. eventually grow your customer base.


If You Can, Scale Without Taking On Investors


Be Okay With Moving Slowly - A large contributing factor to Tiffany's success in her several businesses is her willingness to move slowly. That gave her room to slowly finance her business through different growth stages without the need for outside investors. Moving slowly also gave her the opportunity to think outside the box. By starting a low overhead business, she was able to use the returns from that business to grow The Budgetnista to what it is today. Here is exactly how she implemented that strategy.



Support Tiffany in Scaling Impact: Check out the amazing work that The Budgetnista does here. You can also follow Tiffany's work here.

🤓 ACCESS YOUR TRACTION LIBRARY: Whether you are struggling with a limited budget or don’t know what channels to focus on, the Get Sh!t Done Traction Library is here to support you. Access your library here.


JOIN THE COMMUNITY: Join our community membership waitlist here.

GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS

Read More
Business Development, Funding Alex Batdorf Business Development, Funding Alex Batdorf

How To Achieve A 90% Referral Rate; Partnering with Influencers ; Growing to 7-Figure in 3 Years with Pamela Zapata, Founder & CEO Society 18

Learn from Pamela Zapata, Founder & CEO of Society 18.

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex!

🍵 Here's Your Weekly Tea

“It’s the most wonderful time of the year!!!” I usually start listening to Xmas music in August I get childhood nostalgia. From Santa Clause coming through on his concrete-friendly sled in my neighborhood and slightly peeing my pants while my dad held my hand trying not to laugh. To rolling deep with my siblings and cousins to the super-rich neighborhoods with the Christmas lights extravaganza in the matching Chevy Nova vans my mom and uncle had. It was a wonderful time. However, I haven't felt that way this year. I'm tired AF and so is errrybody I talk to. We are in the Great Exhaustion. That child-like wonder I usually have this time of year has been dimmed. So I decided to do something about it. Over the long weekend, I started making a list of “Sh!t I’m Not Doing.” This was for my personal life and business. It was liberating! On Monday, I started taking action and saying “No”. My light is slowly getting brighter. What’s some sh!t you don’t want to do anymore as we wind down 2022? Write it down. Start saying “No”. Do it for that kid in you <3

Let's get into your weekly briefing!

💸 HERE'S YOUR TRACTION BRIEFING

Founder: Pamela Zapata | Company: Society 18| Location: New York, NY

Receipts: With an extensive background in talent and influencer management, Pamela has worked with entertainment powerhouses like E! Entertainment and startups like Sweety High. She is considered one of the top 15 talent managers for micro influencers and she has leveraged her experience to create a 7-figure influencer management agency.


Here's your traction playbook...



How to Leverage Influencer Marketing When On A Budget


Target Nano & Micro-Influencers - Influencer marketing can be pretty expensive. Larger influencers charge an exorbitant amount for their work - and rightfully so. Unfortunately when starting out your business, you might not be able to afford those rates. However, nano and micro influencers can prove to be beneficial for small businesses. While they may not have as many numbers, their followers are usually loyal and trusting. That helps improve conversion rates and helps you build your own loyal community. Learn from the influencer guru herself here.

🛠️ TRACTION TOOLS: How to get it done...

What Is A Nano-Influencer? Here's is a quick overview of nano-influencers and their importance. How Building an Authentic Brand 5X'D Growth & Raised $10 Million. Here's how Rooshy Roy nailed influencer marketing and created loyal and dedicated customers.




How to Achieve A 90% Referral Rate

Do Great Work - "Word of mouth referral is the strongest form of marketing. Your best bet is to make sure you create a good product that people talk about it, and wanna buy it and wanna use it." - Pamela Zapata. Great work speaks for itself and markets itself. How many times have you bought a product simply because someone else had an amazing experience with it? That's the power that providing quality has. Society 18 has been able to get a 90% referral rate because they go over and above to ensure that they provide the best quality service to their clients. That's what helped her get her first 3 clients and has continued to power her business. Learn more here.




🛠️ TRACTION TOOLS: How to get it done...
Effective Ways Of Creating High-Quality Referrals. Here are 14 effective ways of generating referrals. How To Achieve 0% Churn & Scale An Energy Company to the MULTI-MILLIONS.
Here's how SaLisa Berrien, Founder of COI Energy built a strong referral partnerships that eventually grow your customer base.


How to Find Quality Hires


Find People Passionate About Your Mission - From the founders we speak with, hiring has proven to be exceptionally difficult. However, a constant theme for most founders, including Pamela, is finding people who are passionate about the mission of your company. Although skills and experience are always important, you want people who can push through the difficult days and who have a desire to see your company accomplish its goals. Find Pamela's hiring playbook here.



Support Courtney in Scaling Impact: Follow her on Instagram here and follow society 18 here. If you(or anyone you know) is looking for influencer marketing support, she’d be happy to do a complimentary consultation.

🤓 ACCESS YOUR TRACTION LIBRARY: Whether you are struggling with a limited budget or don’t know what channels to focus on, the Get Sh!t Done Traction Library is here to support you. Access your library here.


JOIN THE COMMUNITY: Join our community membership waitlist here.

GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS

Read More
Business Development, Funding Alex Batdorf Business Development, Funding Alex Batdorf

Who Do You Know?: How She Used Earned Media To Get Brand Recognition with Cheryl Contee, CEO The Impact Seat Foundation

Learn from Cherly Contee, CEO of The Impact Seat Foundation

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex!

🍵 Here's Your Weekly Tea

Your brain doesn’t know the difference between a truth and a lie” - A couple of weeks ago, Get Sh!t Done Queen Courtney Caldwell dropped this gem as she broke down how she scaled a multi-million dollar business to 900 cities in 7 years. As we see a flurry of “startup darlings” under fire and/or headed to jail for fraud, I started thinking about how we encourage “fake it until you make it” or “fake it until you become it” culture. Look - I’ve totally bought into this stuff in the past. The intention is good but it’s harmful. Think about it… we have to fake being something in order to achieve an outcome.The root is rotten because it’s… fake. The beauty of our brains is that we can mold them to believe in ourselves to Courtney’s point. The danger is at what point can people mold their brain into a weapon that becomes something destructive?

Let's get into your weekly briefing!

💸 HERE'S YOUR TRACTION BRIEFING

Founder: Cheryl Contee | Company: Attentive.ly | Location: San Francisco, CA

Receipts: The first black woman in tech to sell her business to a NASDAQ-traded company, one of the first black women to raise millions in funding, serial entrepreneur and champion for women in business; Cheryl is what we call a bad ass b*tch!


Here's your traction playbook...



How to Successfully Exit Your Company


Create an Exit Strategy In The Early Days - "There are only three ways really to exit your company. You’re going to fail (and 90% of American small businesses fail) or acquisition or IPO. The chance that something that’s not one of those three is gonna happen to you is still relatively small." - Cheryl Contee. The fact is that most startups have a lifecycle of only 10 years. As exciting as starting and running a startup is, most founders eventually have to move on. Understanding and planning for your exit as early as in the beginning helps you get everything aligned so you can exit on your own terms.




How Earned Media Scaled Her Company To The Millions

Build The Right Networks - Getting the word out there about your company will always be your job, whether that's through paid or earned media. Earned media can prove to be especially reliable only if you know who to reach out to and how to reach out to them. Cheryl did this for Attentive.ly by building a network of journalists and influencers within her industry. She regularly kept in touch with them and occasionally pitched stories about her company that she felt would fit in with their content. As Cheryl puts it, journalists and influencers are constantly feeding a machine, so give them something they would be excited to share. Get into her strategy here.



🛠️ TRACTION TOOLS: How to get it done...
How to get it done...
What Is Earned Media? Here's where you can learn more. How 99% Earned Media Scaled a MASSIVE Legacy Company. Here's how Fawn Weaver of Uncle Nearest used earned media to scale a multimillion business in a difficult industry.


How to Retain Customers


Check In On Your Biggest Clients - For many companies, 20% of their clients bring in about 80% of their revenue. If this is the case for you, it is vital to your business that you keep that 20% happy. Simply checking in every now and then with them goes a long way in maintaining a long lasting relationship. This shows them that you care about them and that they are valued. Strong relationships will always be the foundation of a successful business. Learn more here.

🛠️ TRACTION TOOLS: How to get it done...

Here are customer retention strategies that work. How To Master Customer Success: Here's exactly how Kishau mastered customer delight and retained all of her customers.





Support Courtney in Scaling Impact: Follow her on Twitter here, while it’s still around . You can also find her on LinkedIn where she’s always ready to answer questions only from the tribe.

🤓 ACCESS YOUR TRACTION LIBRARY: Whether you are struggling with a limited budget or don’t know what channels to focus on, the Get Sh!t Done Traction Library is here to support you. Access your library here.


JOIN THE COMMUNITY: Join our community membership waitlist here.

GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS

Read More
Business Development, Funding Alex Batdorf Business Development, Funding Alex Batdorf

Sell or Die: How To Use Sales Income To Bootstrap A $Multi-Million Business with Kishau Rogers, Founder & CEO Time Study

Learn from Kishau Rogers, Founder & CEO of Time Study.

You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs

Hey, It's Alex!

🍵 Here's Your Weekly Tea

Remember that scene from Waiting to Exhale when THE Angela Bassett burns down her two-timing husband's sh!t? It was iconic. It needed to happen. This is how I feel about the tech world right now. We need to burn a lot of this sh!t down and clean house  - "Get yo sh!t and get out!". Supposedly, some bros are "warning" against irresponsible innovation. So what the hell is it? Ultimately, it comes down to building tech with integrity rooted in anticipation, reflexivity, inclusion, and responsiveness. This in theory is cool but it’s an illusion. First, there’s not much literature on responsible innovation, which should be the first red flag. In addition, many companies scaling innovation quickly (typically VC-backed) have misaligned priorities. Their goal is to grow by any means necessary and make a lot of money, fast. Well, a lot of things get broken that way. So if we’re gonna talk about "responsible innovation" we gotta be real about how that can happen when there is no accountability built into the current system. Either we need to burn some sh!t down and start from scratch or watch it self implode and take down a lot of things we care about with it. Either way - burn baby burn.

Let's get into your weekly briefing!

💸 HERE'S YOUR TRACTION BRIEFING

Founder: Kishau Rogers | Company: Time Study | Location: New York, NY

Receipts: Kishau has 20+ years in engineering. From creating awesome products to managing software engineering teams, she's done it all. She's now a remarkable Founder/CEO who has grown her company 3x YOY while achieving 0% churn.


Here's your traction playbook...



How to Grow Your Company Using Your Sales


Product-Market Fit Can Only Do So Much - You might have a great product that solves a need, but if people are not willing to pay for it, then it's simply not a viable product. Focusing on your sales is a great way to know what your customers are willing to pay for, what problems your customers actually want you to solve, and not what you think/feel they need solved. It realigns your business goals to things that actually matter and things that put real dollars in your bank account.




How to Master Selling

Focus On The Entire Sales Funnel - Great sales is a multistep process. From the moment you reach out to cold prospects to when your leads become return customers. Time Study has mastered the art of selling by making each step of the sales funnel as important as the last. They have also been able to nail this by having repeatable systems and processes in place that ensures that the quality of service they give each lead is the same across each step. Learn more here.



🛠️ TRACTION TOOLS: How to get it done...
How to get it done...
Here's how to create an effective sales funnel. How Selling Bootstrapped A 6-Figure Consultancy To A 7-Figure Services Business. Here's how sales guru Stephanie Neale slays sales.


How to Get A 0% Churn



Be Customer Focused - "Having customer service be at the center of your business is really important. Because it’s not just fixing problems, it’s finding out what your customers think day to day when they interface with your product. That helps you to understand where you need to make adjustments. You’re going to learn a lot of things you are assuming are wrong." - Kishau Rogers
Your customer is Queen. And no, that doesn't mean that they are always right, but because they are your source of income, their experience and feedback is invaluable to your business. Learning to listen to what they are saying, listening to their pain points and being quick to address any issues that arise is a great way of retaining customers and keeping them happy. This strategy has largely contributed to their 0% churn.

🛠️ TRACTION TOOLS: How to get it done...

The three leading causes of customer churn here. How To Achieve 0% Churn: Here's exactly how SaLisa Berrien mastered customer delight and that led to 0% churn.





Support Courtney in Scaling Impact: If you know any execs(particularly in hospitals) send them to timestudy.com. She’s also aggressively hiring roles in tech, sales, customer service and more. If you are looking for an innovative company to join, reach out to them.

🤓 ACCESS YOUR TRACTION LIBRARY: Whether you are struggling with a limited budget or don’t know what channels to focus on, the Get Sh!t Done Traction Library is here to support you. Access your library here.





🛠️ JOIN A COLLABORATION: Get it done together...

*There are limited spots to join our collaborations for non-members



  • November 18th @ 1pm EST | Founders Mental Health Circle: Debunking The Perfect Mindset Myth: There is no such thing as the perfect mindset. Take a break from all the expectations. RSVP here.

JOIN THE COMMUNITY: Join our community membership waitlist here.

GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS

Read More