WHERE THOUSANDS OF ENTREPRENEURS LEARN HOW TO GROW WEEKLY
How to Craft a Successful Go-to-Market Strategy ; Startups Slaying Go-To-Market; Your Go-to-Market Guide with Mona Bijoor, Founder JOOR
Learn from Mona Bijoor, Founder of JOOR.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex!
Welcome to your Weekly Traction Briefing, where we break down how to Get Sh!t Done and grow your business. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
🍵 THIS WEEK'S TEA
Looks like another founder may be off to prison for trying to play the "growth at all costs" game JP Morgan paid $175M for Charlie Javice startup for them to find out it may be a bunch of lies. But my question is - how did JP Morgan's legal team miss that? Looks like Nasty Gal founder is launching an SPV so you can invest in startups. The go-to-market is actually unique. There are some dope women building sustainable food systems. Did you know that it takes startups on average 4 years to even start scaling? Startups that try to scale too fast fail more often. Maven's decade-long journey to product market fit should inspire you to stop trying to scale fast. Get their timeline and strategies here.
Let's get into your weekly briefing!
💸 HERE'S YOUR TRACTION BRIEFING
Founder: Mona Bijoor | Company: JOOR | Location: New York, NY
Receipts: Mona is the mastermind behind JOOR, the go-to online global B2B marketplace connecting brands and retailers, and a pro at building successful marketplaces across consumer and luxury goods industries.
💸 HERE'S YOUR TRACTION BRIEFING
How To Get Customers To Say Yes - Particularly In The Early Stages
Create FOMO -"We went live with 40 brands and from there we could say, "We have Diane Von Furstenberg on, we have Rebecca Minkoff on, we have Rag and Bone on - you’re not on! "Because it was a marketplace, we could say they are looking at Diane’s catalog but they are not looking at your catalog. You’re missing out." - Mona Bijoor - Want to get early customers on board with your business idea? Use the power of FOMO! HERE is how Mona enticed early customers to join her platform by creating a sense of urgency!
🛠️ MORE TOOLS TO GET IT DONE: 7 Great FOMO Marketing Tactics That Drive Sales here
🤗 JOIN THE COMMUNITY: Ready to grow your revenues consistently? Want access to the right people & expand your network? Tired of going at it alone? Join our community membership waitlist here.
How To Build An Efficient & Frictionless GTM Strategy
Apply the Kanban Methodology - Mona swears by The Kanban Methodology for improving her GTM strategy. The Kanban method is a great way to manage your workflows and optimize them for success. It's especially helpful when creating a go-to-market strategy, as it gives you a visual representation of the tasks that need to be done and the progress you're making. This can really help you identify any bottlenecks, prioritize your tasks, and improve your overall efficiency. Learn exactly how Mona uses this method for success HERE.
🛠️ MORE TOOLS TO GET IT DONE: Get Nicole Bassett's tips to crafting a successful GTM strategy HERE.
How To Develop A Successful Go-To-Market Strategy
Keep Iterating - "Go-to-Market is never one and done. You test a lot of things. All you’re trying to do in the early stages is trying to get better instincts around your business so you can make better judgement calls with data going forward." - Mona Bijoor. In the early stages, a lot of trial and error will be involved in crafting your GTM strategy. Keep testing and iterating your tactics to sharpen your business instincts and make data-driven decisions for future success. HERE is how Mona successfully experiments with each tactic.
🛠️ MORE TOOLS TO GET IT DONE: Get the best practices for testing HERE.
THIS WEEK'S GROWTH GUIDE
Take the unknown out creating a successful Go-to-Market Strategy.
Learn how to scale by mastering different growth channels in the Traction Library.
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How to Use Organic Marketing to Scale to 7-Figures; Finding Your Target Audience; Owning Your Marketing Data with Ceata Lash, Founder PuffCuff
Learn from Ceata Lash, Founder of PuffCuff.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
🍵 THIS WEEK'S TEA
I think we should all breathe a bit. Seeing how some stepped up for SVB makes me a bit hopeful. To be fair, many of these other banks will have a stellar quarter from companies and individuals moving money. What we do NOT want is there to be a high concentration in big banks. Regional banks are necessary. BUT there's still a huge problem and it disproportionately affects communities of color and regions with high rates of unbanking. SVB has a huge opportunity to diversify and not be so concentrated in tech. Quite frankly, I'm interested in seeing how non-big tech industries are innovating. Speaking of concentrated risk - only 5 people maintain Bitcoin. Only 1 is a woman. I think a lot about scaling unintended consequences. What happens when something gets so massive and there are only a few gatekeepers that don't look like you? The lack of women leadership seems to be spreading like wildfire. There are now NO women leading big tech companies. With departures of people like Susan Wojcicki and Sheryl Sandberg, Silicon Vallye is now an even bigger boys club. This isn't just a problem in big tech. High-profile leaders like Jacinda Arden are stepping down to prioritize themselves. I'm here for it but also worried. With all the progress being made, it seems like we're taking steps back. These women aren't the problem. Dissecting why women step down tells me that the system is suffocating them.
🤗BECOME A MEMBER: Ready to grow your business? Join a powerful, hyper-connected, and supportive community helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE. Accepting New Members for Q1 2023 until March 31st.
👑 Founder: Ceata Lash | Company: PuffCuff | Location: Marietta, GA
🧾 Receipts: From being a freelance graphic designer to building a 7-figure business, Ceata has used her husting skills to engineer her dream product and successfully brought it to market. She has now created a successful and well-known brand from nothing more than an idea.
💸 HERE'S YOUR TRACTION BRIEFING
Your Target Market Might Not Be Your Actual Market
Keep Testing - Testing is an essential part of product development and a great way to discover the reasons behind why people are attracted to your product. Through testing, you can get feedback from your target audience and use it to customize the features that matter most to them. It also allows you to identify any potential issues or concerns and make adjustments before launch. Taking the time to test your product can go a long way towards helping you better understand your target customers and ultimately find your product's perfect fit. Learn how PuffCuff did it HERE.
🛠️ MORE TOOLS TO GET IT DONE: 5 Steps to Find Your Target Audience(With Examples!) HERE.
Own Your Data
Build Over Buy - "Own as much of your data as you can - Own your customers - Ceata Lash. Owning your own data is an essential part of any successful marketing strategy. By collecting first-party data, you can personalize your messaging and create stronger connections with your target audience. Plus, having access to your own data can help you identify opportunities and generate reports so you understand your customers better. In the end, owning your own data allows you to diversify your marketing portfolio, maximize ROI, and ultimately boost conversions. HERE's how Ceata did it.
🛠️ MORE TOOLS TO GET IT DONE: Learn how small businesses can make data-driven marketing work HERE.
All Money Is Not Good Money
Be Selective When Seeking Funding - When it comes to accepting funding, it's important to be selective and have a strategic plan in place. It's essential to take into account not only the potential money you may receive but also the potential pressure and risk of losing ownership of your company. Building a strategy that includes an effective repayment plan can help ensure that accepting investment won't lead to a loss of control or ownership. Additionally, this strategy can help set you up for success as you scale your business. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE: Understand your relationship with money HERE..
RSVP TO THIS MONTH'S TRACTION TRAINING
Thursday, March 23rd @ 1pm EST: Q2 2023 Planning Party: Create Your Growth Strategy, Plan & KPIs. RSVP
Wednesday, March 29th @ 1pm EST: Ethical Storytelling for Founders: How to Sell Your Vision with Confidence. RSVP
Thursday, March 30th @ 7pm EST: Tea & Town Hall ☕. RSVP
THIS WEEK'S GROWTH GUIDE
Learn PR for entrepreneurs, how to measure and understand the ROI of press, and how to DIY, etc.
Learn how to scale by mastering different growth channels in the Traction Library.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
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With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How She Bootstrapped Her Consultancy to 7 Figures; Deconstructing the Sales Scarcity Mindset; Operationalizing Business Process with Stephanie Neale, CEO Blind Zebra
Learn from Stephanie Neale, CEO of Blind Zebra.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
🍵 THIS WEEK'S TEA
Instead of tea this week, I’m sending love to the entire entrepreneurial ecosystem. Whether you banked with SVB or not, this was a major loss. This bank collapse did NOT need to happen. It had nothing to do with the economy. It was a combination of unsound management choices, shaped by poor public policy, that could have been salvaged if not for a bank run caused and isolated to a few folks in VC. This was the domino effect - an unnecessary frenzy that led to collective powerlessness - stressed founders feeling powerless and afraid of whether or not they’d have enough money to make it through. Panic for vendors working with those companies that didn’t know whether or not they’d get paid. As one of the ONLY banks that took a risk on early-stage companies, this leaves an even larger gap in the funding environment for founders who already lacked funding options. This should be a reminder that we are ALL interconnected. The problem? There are too many in the ecosystem that lack the incentives to be team players. F**k a hero’s journey. Every inch of your journey will always include people on the ride with you, whether you see them or not. For an ecosystem to work, there must be reciprocity. SVB did NOT receive that reciprocity. We gotta move away from the “hero” mentality to a collective mentality. I’m not the hero. You’re not the hero. But what we can achieve together is heroic. The moment we think we’re at it alone is when things collapse and we create a collective villain. I’ll release a full statement this week here. In the meantime, show up for each other. For better or worse, we all we got.
🤗BECOME A MEMBER: Ready to grow your business? Join a powerful, hyper-connected, and supportive community helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE. Accepting New Members for Q1 2023 until March 31st.
👑 Founder: Stephanie Neale | Company: Blind Zebra | Location: Indianapolis, IN
🧾 Receipts: Steph is a tenured and self-proclaimed sales chick who has been able to bootstrap a traditional consulting business (avg $600k ARR) to scalable model ($3M in ARR) in 10 quarters. She's also been able to increase annual bookings by 85% through a direct and partnership focused webinar strategy.
💸 HERE'S YOUR TRACTION BRIEFING
Deconstruct The Scarcity Mindset
Ground Yourself In Abundance - Blind Zebra takes a unique approach to sales that centers around the concept of abundance. The company believes that developing an abundance mindset early on can help sales professionals become more effective leaders. An abundance mindset involves recognizing that there are always plenty of leads and opportunities available, which can lead to greater confidence and enthusiasm in sales pitches. This approach allows salespeople to approach their work with a positive attitude and a proactive mindset, which can ultimately lead to greater success. Learn how she's done it twice HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn how Kristi Zuhlke, was able to grow sales and get to an exit HERE.
Streamline Your Business Processes
Document Everything - "Start with the end in mind. If you are building something, document it. Figure out what you're doing and as you grow, you have somewhere to go back and edit and iterate. From an operational perspective, get some systems in place now." - Stephanie Neale. Proper documentation of business processes is critical, regardless of the size of your company. Without clear documentation, it can be challenging to identify inefficiencies or determine where mistakes were made. By documenting your processes early and consistently, you can streamline operations, identify areas for improvement, and keep everyone in the organization on the same page. HERE's how Steph did it.
🛠️ MORE TOOLS TO GET IT DONE: Learn how to streamline your business processes and make them more repeatable HERE.
Change Your Money Script
Understand Your Financial Trauma - "I find I do more coaching with females around money and money scripts, way more than men. I have women more than men, have guilt associated with money. They have these hang ups around making too much or being too much. I have some seen self sabotage when you start to reach certain levels." - Stephanie Neale . Learn more on financial trauma HERE.
🛠️ MORE TOOLS TO GET IT DONE :Understand your relationship with money HERE.
RSVP TO THIS MONTH'S TRACTION TRAINING
Wednesday, March 15th @ 1pm EST: How to NOT Suck at Pitching Your Startup. RSVP
Thursday, March 23rd @ 1pm EST: Q2 2023 Planning Party: Create Your Growth Strategy, Plan & KPIs. RSVP
Wednesday, March 29th @ 1pm EST: Ethical Storytelling for Founders: How to Sell Your Vision with Confidence. RSVP
Thursday, March 30th @ 7pm EST: Tea & Town Hall ☕. RSVP
THIS WEEK'S GROWTH GUIDE
Learn the step by step process to craft a winning sales deck.
Learn how to scale by mastering different growth channels in the Traction Library.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
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With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How She Built A Billion Dollar AND Multi-Million Dollar Brands; Tap Into Your Customers' Needs; Building an Authentic Brand with Elyce Arons, Founder Frances Valentine & Co-founder Kate Spade
Learn from Elyce Arons, Founder & CEO of Frances Valentine and Co-Founder of Kate Spade.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
🍵 THIS WEEK'S TEA
We need women in the semiconductor space! There’s a shortage and government shmoney is flowing freely to solve the problem. The Biden administration is providing $40B in subsidies to manufacturers. Why? Taiwan currently produces 90%. You can learn more and apply here. Another FTX founder pled guilty to fraud. Yet, the main a**hole still has not Suprise, Suprise! Clearly, this speaks to the audacity and further proof that he's a fraud. In other privileged news, some dude tested how pattern matching is cat nip for investors using an AI-generated white male face with some other benchmarks like "Stanford dropout", "Going through YC". Homeboy's fake profile got VC outreach in 24 hours ready to invest. The eye-roll I have ready for any VC's that say they don't do pattern matching is probably not good for my health. My eyes damn near roll out of my head
🤗BECOME A MEMBER: Ready to grow your business? Join a powerful, hyper-connected, and supportive community helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE. Accepting New Members for Q1 2023 until March 31st.
👑 Founder: Elyce Arons | Company: Frances Valentine & Kate Spade | Location: New York, NY
🧾 Receipts: From Kate Spade to Frances Valentine, Elyce Arons is a 35-year fashion veteran. She has successfully launched a wholesale apparel business with majors and specialty accounts and has so far opened 6 extremely successfully retail locations across the country..
💸 HERE'S YOUR TRACTION BRIEFING
What She Learned from Kate Spade that She Brought to Frances Valentine
Be As Scrappy As Possible - "Don’t spend any money unless it’s on product development. Be as scrappy as you can." - Elyce Arons. Elyce's biggest take away from helping run two multi-million dollar fashion brands is to be scrappy - especially in the beginning when funding is scarce and money is tight. Your product or service is the foundation of your company, and it should be your top priority. Every dollar you spend should go toward improving your product, adding features, or testing and validating your idea. Learn how she's done it twice HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn how she bootstrapped an e-commerce business to 20X growth HERE.
How to Stay On Top Of Your Customers' Needs
Keep Your Ears On The Ground - "Be in touch with your customer. I try to go to the stores as often as I can and hang out in the stores because customers will come and tell you exactly what they want." - Elyce Arons. If you want to build a business that customers love, you need to tune in and listen to their needs. By putting your ears to the ground and staying connected with your customers, you'll be able to anticipate their needs, improve your offerings, and build a loyal customer base. HERE's how Elyce does this.
🛠️ MORE TOOLS TO GET IT DONE: Learn 7 effective methods to identify and meet your customers' needs HERE.
How to Grow A Multi-Million Dollar Brand In A Difficult Economy
Stay True To Your Brand - "We have been true to our brand. We aim to be unique, different and fun. It’s product, product, product - I think that makes all the difference in the world " - Elyce Arons. In a world where there is increasing competition for the same products and services - being authentic and sticking to their core values has helped Frances Valentine consistently grow. By being true to their brand identity, they have been able to attract a loyal customer base that values your unique offering and is willing to invest in your business. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE :Learn how to build brand authenticity (+ why it's important) HERE.
RSVP TO THIS MONTH'S TRACTION TRAINING
Thursday, March 9th @ 6pm EST: Make Sh!t Funny: How to Use Humor In Business & Get More Done Happy Hour with Gold Comedy Club. RSVP
Wednesday, March 15th @ 1pm EST: How to NOT Suck at Pitching Your Startup. RSVP
Thursday, March 23rd @ 1pm EST: Q2 2023 Planning Party: Create Your Growth Strategy, Plan & KPIs. RSVP
Wednesday, March 29th @ 1pm EST: Ethical Storytelling for Founders: How to Sell Your Vision with Confidence. RSVP
Thursday, March 30th @ 7pm EST: Tea & Town Hall ☕. RSVP
THIS WEEK'S GROWTH GUIDE
Learn how to find, pitch & secure the bag from investors.
Learn how to scale by mastering different growth channels in the Traction Library.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
WANNA SUBSCRIBE?
If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉
With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How to Use Experimentation to Find the Right Areas of Entrepreneurial Focus; Importance of Rest & Play in Entrepreneurship with Amina Moreau, Co-Founder & CEO Radious
Learn from Amina Moreau, Co-Founder & CEO of Radious
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
🍵 THIS WEEK'S TEA
"Quiet Quitting" is a distraction. "Quiet Firing" is the problem. You know those dumb companies forcing people to return back to the office? That's a ploy to get people to quit. Why? They don't want to pay severance Some of the worst forms of capitalism. Do NOT model this in your company unless you are ok with becoming the oppressor 500,000 jobs were created last quarter. Yup. LinkedIn is bombarding us with annoying a** layoff news every second but they're failing to tell us about a crap load of new jobs created. Tech only makes up 2% of the workforce. Great reminder that innovation goes beyond the tech industry. In f**k boy news, Miyoko Schinner, founder of THE Miyoko's brand is being sued by her board. "Is it just a competition where the winner takes all? The current model supports a few gaining a lot, and then some through consolidation, while others never get their foot in the door. See what the founder had to say here. This is a lesson to founders - don't get it twisted. Your board members and investors will have your back until you seem like a threat to their vision of returns. You are not the exception. #StayWoke
❓ GET YOUR GROWTH QUESTIONS ANSWERED❓
Want your growth questions answered on the podcast?
We're answering your specific growth questions with our guests! If your question is selected, we'll give you and your company a shout out on the podcast and in our weekly emails 🙌🏾
👑 Founder: Amina Moreau | Company: Radious | Location: Portland, OR
🧾 Receipts: Amina has scaled her business to 120+ spaces across two cities, 40+ corporate customers with 50% repeat business, growing waiting list across the country and beyond. She's also a serial entrepreneur who has successfully scaled and exited two other businesses.
💸 HERE'S YOUR TRACTION BRIEFING
How Rest and Play Is A Key Part of the Entrepreneurship Journey
Find Your Sweet Spot - "You have to find ways to make it playful. You have to find ways to enjoy it otherwise why are you doing it? What I realized though is that while playing for fun is fun, playing to improve is also fun. Playing to compete is also fun. However, you have to do it in a way that feels right for you, and figuring out what that sweet spot is takes some work." - Amina Moreau. Learn more about how Amina has approached rest and play to help her successfully scale three companies HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn how founders can practice self-care HERE.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
How to Find Your Focus
Experiment, Experiment, Experiment - If you're looking to find your focus and achieve success, there's one thing you absolutely can't skimp on: experimentation! By trying out new ideas, taking calculated risks, and keeping an open mind, you'll discover what works best for you and refine your approach to achieve success. And the best part? Experimentation helps you stay nimble and adapt to changing circumstances, ultimately leading to even greater success and fulfillment. HERE is how Amina approaches experimentation.
🛠️ MORE TOOLS TO GET IT DONE: Learn how to test digital business ideas HERE.
When Resources Are Limited, How Do You Experiment?
Conduct Market Research - "One classic mistake that entrepreneurs often make is that they have this idea they want to put out into the world. Sometimes it works as is, but if you're unwilling to take feedback and make changes, you might not be building something that other people want. You might be building something that you want to put out there regardless of whether other people want it." - Amina Moreau. Market research is essential for entrepreneurs, especially when resources are limited and experimentation isn't an option. By conducting thorough research, you can gain a deep understanding of your target audience, competitors, and market trends, helping you make informed decisions and avoid costly mistakes. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE :Learn why market research is important HERE.
RSVP TO THIS MONTH'S TRACTION TRAINING
Wednesday, March 1st @ 6pm EST: How to Apply for Grants & NOT Waste Your Time. RSVP
THIS WEEK'S GROWTH GUIDE
Learn how to bootstrap your way to the top by building a badass brand.
Learn how to scale by mastering different growth channels in the Traction Library.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
WANNA SUBSCRIBE?
If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉
With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
💪 From Passion Project To An 8-Figure Business with Gloria Hwang, founder Thousand
Learn from Gloria Hwang, founder of Thousand
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex!
🍵 Here's Your Weekly Tea
This year, I started quarterly recharges. Instead of waiting for one big vacation, I take breaks quarterly. This started last December because I was extremely burnt out. It wasn't my first rodeo either. This time was different though. My therapist looked at me and said "you're on the brink of depression so you get to decide." So I decided to prioritize myself. More importantly, I had to tell my team why and model the behavior. That was a game changer. This week I'm recharging while my team holds it down and only doing what I want. How do you recharge?
Let's get into your weekly briefing!
💸 HERE'S YOUR TRACTION BRIEFING
Founder: Gloria Hwang | Company: Thousand | Location: Los Angeles, CA
Receipts:Turning a passion project into an 8-figure businesses is unheard of but Gloria Hwang was able to do this by creating a product and community rooted in forming the right partnerships and relationships.
Here's your traction playbook...
How to Define Your Target Market
Go Beyond What Your Competitors Are Doing: While the bicycle helmet market was declining, Thousand wasn't focused on enticing the existing customer base. Their focus was on appealing to the 60 to 70% of bicycle riders who were not already wearing helmets. By focusing on this market, they molded their brand in a way that was uniquely appealing.
How To Create A Community Around Your Brand
Define Your Values: A big factor that catapulted the growth of Thousand was the strong community that they created. Sounds familiar? Their community of customers acted as advocates and salespeople. Part of creating a solid community is having clear values that you actively practice and stand for. It's also advocating for your customers and putting their needs before your sales goals.
How To Find The Right Distribution Partners
Build Relationships From The Onset: "I rarely asked for the sale in the beginning. But because I built good relationships and they saw the quality of the product, they brought us in. So for me, trying to get to know people better built a good foundation for great long-term relationships." - Gloria Hwang. In the rush and urgency of making a sale, a lot of entrepreneurs might forget to foster and steadily develop meaningful relationships along the way. People are more willing to do business with people who they can relate to.
Support Gloria in Scaling Impact: Visit Thousand and find something you and/or your loved ones would be interested in.
TRACTION TOOLS: How to get it done...
Fearless Fund's Education Day: A hybrid experience tailored towards educating founders on everything about VC and entrepreneurship. Get your tickets and more info here.
How To Build Partnerships: Find out here how Maria Po Campo built partnerships to help her scale her own micro-mobility movement.
Build A Strong Community: Here's how to build a meaningful and massive community for your brand - even with limited budget.
Master Large-Scale Distribution: Here's how Tanya Van Court mastered large-scale distribution with limited money in the bank.
Define Your Market: This playbook helps you define your market and the jobs they're trying to get done.
Nail Sales By Building Relationships: Here's how you can increase your sales by building relationships.
How to Network and Build strong relationships here.
JOIN THE COMMUNITY: Join our community membership waitlist here.