How to Craft a Successful Go-to-Market Strategy ; Startups Slaying Go-To-Market; Your Go-to-Market Guide with Mona Bijoor, Founder JOOR
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🍵 THIS WEEK'S TEA
Looks like another founder may be off to prison for trying to play the "growth at all costs" game JP Morgan paid $175M for Charlie Javice startup for them to find out it may be a bunch of lies. But my question is - how did JP Morgan's legal team miss that? Looks like Nasty Gal founder is launching an SPV so you can invest in startups. The go-to-market is actually unique. There are some dope women building sustainable food systems. Did you know that it takes startups on average 4 years to even start scaling? Startups that try to scale too fast fail more often. Maven's decade-long journey to product market fit should inspire you to stop trying to scale fast. Get their timeline and strategies here.
Let's get into your weekly briefing!
💸 HERE'S YOUR TRACTION BRIEFING
Founder: Mona Bijoor | Company: JOOR | Location: New York, NY
Receipts: Mona is the mastermind behind JOOR, the go-to online global B2B marketplace connecting brands and retailers, and a pro at building successful marketplaces across consumer and luxury goods industries.
💸 HERE'S YOUR TRACTION BRIEFING
How To Get Customers To Say Yes - Particularly In The Early Stages
Create FOMO -"We went live with 40 brands and from there we could say, "We have Diane Von Furstenberg on, we have Rebecca Minkoff on, we have Rag and Bone on - you’re not on! "Because it was a marketplace, we could say they are looking at Diane’s catalog but they are not looking at your catalog. You’re missing out." - Mona Bijoor - Want to get early customers on board with your business idea? Use the power of FOMO! HERE is how Mona enticed early customers to join her platform by creating a sense of urgency!
🛠️ MORE TOOLS TO GET IT DONE: 7 Great FOMO Marketing Tactics That Drive Sales here
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How To Build An Efficient & Frictionless GTM Strategy
Apply the Kanban Methodology - Mona swears by The Kanban Methodology for improving her GTM strategy. The Kanban method is a great way to manage your workflows and optimize them for success. It's especially helpful when creating a go-to-market strategy, as it gives you a visual representation of the tasks that need to be done and the progress you're making. This can really help you identify any bottlenecks, prioritize your tasks, and improve your overall efficiency. Learn exactly how Mona uses this method for success HERE.
🛠️ MORE TOOLS TO GET IT DONE: Get Nicole Bassett's tips to crafting a successful GTM strategy HERE.
How To Develop A Successful Go-To-Market Strategy
Keep Iterating - "Go-to-Market is never one and done. You test a lot of things. All you’re trying to do in the early stages is trying to get better instincts around your business so you can make better judgement calls with data going forward." - Mona Bijoor. In the early stages, a lot of trial and error will be involved in crafting your GTM strategy. Keep testing and iterating your tactics to sharpen your business instincts and make data-driven decisions for future success. HERE is how Mona successfully experiments with each tactic.
🛠️ MORE TOOLS TO GET IT DONE: Get the best practices for testing HERE.
THIS WEEK'S GROWTH GUIDE
Take the unknown out creating a successful Go-to-Market Strategy.
Learn how to scale by mastering different growth channels in the Traction Library.
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