WHERE THOUSANDS OF ENTREPRENEURS LEARN HOW TO GROW WEEKLY
How She Bootstrapped Her Consultancy to 7 Figures; Deconstructing the Sales Scarcity Mindset; Operationalizing Business Process with Stephanie Neale, CEO Blind Zebra
Learn from Stephanie Neale, CEO of Blind Zebra.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
🍵 THIS WEEK'S TEA
Instead of tea this week, I’m sending love to the entire entrepreneurial ecosystem. Whether you banked with SVB or not, this was a major loss. This bank collapse did NOT need to happen. It had nothing to do with the economy. It was a combination of unsound management choices, shaped by poor public policy, that could have been salvaged if not for a bank run caused and isolated to a few folks in VC. This was the domino effect - an unnecessary frenzy that led to collective powerlessness - stressed founders feeling powerless and afraid of whether or not they’d have enough money to make it through. Panic for vendors working with those companies that didn’t know whether or not they’d get paid. As one of the ONLY banks that took a risk on early-stage companies, this leaves an even larger gap in the funding environment for founders who already lacked funding options. This should be a reminder that we are ALL interconnected. The problem? There are too many in the ecosystem that lack the incentives to be team players. F**k a hero’s journey. Every inch of your journey will always include people on the ride with you, whether you see them or not. For an ecosystem to work, there must be reciprocity. SVB did NOT receive that reciprocity. We gotta move away from the “hero” mentality to a collective mentality. I’m not the hero. You’re not the hero. But what we can achieve together is heroic. The moment we think we’re at it alone is when things collapse and we create a collective villain. I’ll release a full statement this week here. In the meantime, show up for each other. For better or worse, we all we got.
🤗BECOME A MEMBER: Ready to grow your business? Join a powerful, hyper-connected, and supportive community helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE. Accepting New Members for Q1 2023 until March 31st.
👑 Founder: Stephanie Neale | Company: Blind Zebra | Location: Indianapolis, IN
🧾 Receipts: Steph is a tenured and self-proclaimed sales chick who has been able to bootstrap a traditional consulting business (avg $600k ARR) to scalable model ($3M in ARR) in 10 quarters. She's also been able to increase annual bookings by 85% through a direct and partnership focused webinar strategy.
💸 HERE'S YOUR TRACTION BRIEFING
Deconstruct The Scarcity Mindset
Ground Yourself In Abundance - Blind Zebra takes a unique approach to sales that centers around the concept of abundance. The company believes that developing an abundance mindset early on can help sales professionals become more effective leaders. An abundance mindset involves recognizing that there are always plenty of leads and opportunities available, which can lead to greater confidence and enthusiasm in sales pitches. This approach allows salespeople to approach their work with a positive attitude and a proactive mindset, which can ultimately lead to greater success. Learn how she's done it twice HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn how Kristi Zuhlke, was able to grow sales and get to an exit HERE.
Streamline Your Business Processes
Document Everything - "Start with the end in mind. If you are building something, document it. Figure out what you're doing and as you grow, you have somewhere to go back and edit and iterate. From an operational perspective, get some systems in place now." - Stephanie Neale. Proper documentation of business processes is critical, regardless of the size of your company. Without clear documentation, it can be challenging to identify inefficiencies or determine where mistakes were made. By documenting your processes early and consistently, you can streamline operations, identify areas for improvement, and keep everyone in the organization on the same page. HERE's how Steph did it.
🛠️ MORE TOOLS TO GET IT DONE: Learn how to streamline your business processes and make them more repeatable HERE.
Change Your Money Script
Understand Your Financial Trauma - "I find I do more coaching with females around money and money scripts, way more than men. I have women more than men, have guilt associated with money. They have these hang ups around making too much or being too much. I have some seen self sabotage when you start to reach certain levels." - Stephanie Neale . Learn more on financial trauma HERE.
🛠️ MORE TOOLS TO GET IT DONE :Understand your relationship with money HERE.
RSVP TO THIS MONTH'S TRACTION TRAINING
Wednesday, March 15th @ 1pm EST: How to NOT Suck at Pitching Your Startup. RSVP
Thursday, March 23rd @ 1pm EST: Q2 2023 Planning Party: Create Your Growth Strategy, Plan & KPIs. RSVP
Wednesday, March 29th @ 1pm EST: Ethical Storytelling for Founders: How to Sell Your Vision with Confidence. RSVP
Thursday, March 30th @ 7pm EST: Tea & Town Hall ☕. RSVP
THIS WEEK'S GROWTH GUIDE
Learn the step by step process to craft a winning sales deck.
Learn how to scale by mastering different growth channels in the Traction Library.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
WANNA SUBSCRIBE?
If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉
With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How To Do Things That Don't Scale & Grow A $Multi-Million Business with Courtney Caldwell, Co-Founder & COO ShearShare
Learn from Courtney Caldwell, Co-Founder & COO of ShearShare.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex!
🍵 Here's Your Weekly Tea
"Market to the people that it’s for first and let the rest of them find it." - Billy Porter
One of my favorite questions to ask founders is who is your "hell yes" customer? You’ve probably written down your ideal customer. Oftentimes, these are generic AF. For example - "Our customer is a millennial woman who is passionate about blah, blah, blah." These profiles are typically created to validate what a founder wants to believe. Unfortunately, this is a great way to run your business into the ground because you’re spending a ton of time and energy chasing after a generalization. Ain't nobody got time for that! Instead, figure out your "hell yes" customer. The people you don’t need to convince. They get it, they want it. What do they have in common? Find more of them and deliver the best possible experience. They will become walking billboards that will allow the rest of them to find you.
Let's get into your weekly briefing!
💸 HERE'S YOUR TRACTION BRIEFING
Founder: Courtney Caldwell | Company: ShearShare | Location: New York, NY
Receipts: Seasoned marketing exec, Courtney Caldwell has led demand generation for giants like Oracle and has spent more than 20 years as a B2B marketer. She's now a pioneer in her industry building a novel business and raising $5.6 million along the way.
Here's your traction playbook...
How To Stay The Course Especially When Things Get Difficult
Find Your Inner Tenaciousness - "Entrepreneurs just have this inner tenaciousness about them to see the cup as half full instead of half empty and to keep on going. And you need to have that internally. You have to have that positive mindset" - Courtney Caldwell. Cultivate a positive mindset. Sounds cliché, and you've probably heard it from every self help guru under the sun. However, as Courtney says, the entrepreneurs that get sh!t done are the ones who have built resilience by harnessing the power of a positive mindset. Optimism will be your competitive advantage.
🛠️ TRACTION TOOLS: How to get it done...
Here's what traction looks like in early stage startups. Build Your Traction Strategy: Access our traction tracker that has increased revenues 5000% here. Finding The Right Product-Market Fit: Here's how Nicole Bassett found the right product-market fit and crafted a successful go-to-market strategy.
How to Slay Sales & Marketing In The Early Stages
Do Things That Don't Scale - Don't be afraid to do the hard things. ShearShare grew their business by doing the small things that did not necessarily make sense in the beginning. That included going door to door to different businesses, making those difficult cold calls, etc. A lot of these things are not scalable - but they are what matter. Today's market is focused on viral marketing but these little things are what builds relationships and build trust. Additionally, those personal conversations gave them insights and data into what their customers wanted and influenced their future paid marketing efforts.
🛠️ TRACTION TOOLS: How to get it done...
Here's why doing things that don't scale is important. Focus On The People Who Matter: Learn here how Sarah Smith built by strategically focusing on the 1%.
How to Secure Investor Confidence
Get Your Skin In The Game - Investors are more inclined to back your business when they know you have a stake in its success. Yes, all founders want their businesses to succeed, but not many are willing to invest almost everything they have into their business. Courtney and her co-founder took money out of their own pockets and even drained their savings. While you might not have to take the same measures, you need to be able to show that you believe in your own idea.
🛠️ TRACTION TOOLS: How to get it done...
Here's why having skin in the game matters. Bootstrap To 7 Figures: Stephanie Neale was able to bootstrap a consultancy to 7 figures using these money lessons.
Support Courtney in Scaling Impact: Tell your favorite nail technician, hair stylist, barber, microblading artist etc. about ShearShare! If they have space in their salon, they can list it on the app and make money even when they are not working!
🤓 ACCESS YOUR TRACTION LIBRARY: Whether you are struggling with a limited budget or don’t know what channels to focus on, the Get Sh!t Done Traction Library is here to support you. Access your library here.
🛠️ JOIN A COLLABORATION: Get it done together...
*There are limited spots to join our collaborations for non-members
November 10th @ 12pm EST | The Don't and Don't-You-Dares of Copywriting: Join copywriting expert Kate Bradley Chernis for a tactical, cliff-notes-style run-through of writing essentials that will make you lean forward and think DUH.. RSVP here.
November 18th @ 1pm EST | Founders Mental Health Circle: Debunking The Perfect Mindset Myth: There is no such thing as the perfect mindset. Take a break from all the expectations. RSVP here.
JOIN THE COMMUNITY: Join our community membership waitlist here.
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How To Successfully Raise $4.9 Million and Build Beneficial Partnerships with Jordan Taylor, Co-Founder & CEO Medley
Learn from Jordan Taylor, Co-Founder & CEO of Medley.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex!
🍵 Here's Your Weekly Tea
The business world can be exhausting AF. It can be a big ol’ sh!t show of blanketed statements and advice often coming from people who have never built anything themselves. It’s so easy for founders to get wrapped up in the angst of it all by trying to follow generalizations that send you down a doom spiral. When I started my first company in college, I spent time reading articles on the "habits of highly successful people" and felt like a failure. These habits typically entailed waking up at 4AM, running a marathon, tackling your to-do list, and all before 7AM before the rest of the world got up because "that’s what winners did!" Quite frankly - f**k those lists, f**k blanketed advice, and f**k this exhausting "entrepreneurship in a box" culture we’ve created that's killing us. Here’s what I want you to do - Do you boo. If you’re like me, you’re not waking up before 8 AM unless it’s a cheap flight. If you are a morning person, that’s great too. All that matters is that you show up and work in the way you’re designed. Why follow someone else’s blueprint when you have your own?
Let's get into your weekly briefing!
💸 HERE'S YOUR TRACTION BRIEFING
Founder: Jordan Taylor | Company: Medley | Location: New York, NY
Receipts: From successful consultant to entrepreneurial Queen, Jordan has successfully built a community-based business that has so far raised $4.9 Million by leveraging relationships and building a strong community.
Here's your traction playbook...
How To Successfully Raise Money At The Pre-seed Stage
Gain Traction - Raising money is hard as hell, and seeking funding is not for the faint at heart. One of the best way to improve your odds is by gaining as much traction as possible in the early stages. Medley's first few investor meetings were met with several no's. Despite their combined successes in business, few believed in their vision. They were able to successfully get pre-seed funding by showing traction in the form of customer growth. Here's how they showed continuous growth.
🛠️ TRACTION TOOLS: How to get it done...
Here's what traction looks like in early stage startups. Build Your Traction Strategy: Access our traction tracker that has increased revenues 5000% here. Finding The Right Product-Market Fit: Here's how Nicole Bassett found the right product-market fit and crafted a successful go-to-market strategy.
How to Create Successful Partnerships
Don't Be Afraid To Be Vulnerable - "It is scary to put yourself out there. There’s a vulnerability in that." -Jordan Taylor. Building partnerships is a lot like sales, expect several no's along the way. The fact is, not everyone will believe in what you're doing, and not every partnership will be the right fit. The more rejections you get, the closer you are to closing deals that will grow your business. So don't be afraid of putting your business out there!
🛠️ TRACTION TOOLS: How to get it done...
Here are the 5 key components of a successful strategic business alliance. Master Partnerships: Learn how SaLisa Berrien used partnerships to build a customer-base and scale growth here.
How to Build Successful Influencer Programs
Focus on Experiences and Not Promotion - The Medley Maker Program is a sort after program with hundreds of people on their waitlist at any given moment. Jordan and her co-founder achieved this success by focusing on improving their customer's experiences on the platform and not on promotion. In exchange for being on the program, users share their feedback. This gives Medley useful insight on how they can improve their services and attract and retain even more customers.
Support Jordan in Scaling Impact: If you are interested in joining Medley, sign up for their waitlist here and use getsh!tdone as your referral code to get a $50 discount!
🛠️ JOIN A COLLABORATION: Get it done together...
*There are limited spots to join our collaborations for non-members
November 10th @ 12pm EST | The Don't and Don't-You-Dares of Copywriting: Join copywriting expert Kate Bradley Chernis for a tactical, cliff-notes-style run-through of writing essentials that will make you lean forward and think DUH.. RSVP here.
JOIN THE COMMUNITY: Join our community membership waitlist here.
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How Startups Crash & Burn! ⛔🔥with Candice Cook, Attorney & Chief Strategy Officer
Learn from Candice Cook, Attorney & Chief Strategy Officer.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex!
🍵 Here's Your Weekly Tea
I ride HARD for women-identifying entrepreneurs. Periodt. I love you enough to keep it , always. So I say this with soooo much love… STOP WAITING UNTIL YOU’RE READY! Last week I had a convo with a founder about funding. I was willing to make an intro on their behalf BUT they resisted. They were more focused on their idea of what ready looked like instead of taking the conversation. Here’s the problem - we get in our feelings when we see “mediocre” bros snatching up opportunities. Here's the harsh pill to swallow... That bro may be mediocre but he didn’t wait until he thought he was “ready”. Instead, he shoot his shot and he got it because WE didn’t show up. I see the “ready illusion” at an exponentially higher rate in women than men. I get it... A. We’ve been socialized in perfection and B. Perfectionism messes with our mindset making us think we're not good enough as we are, where we are. It's a sh!tty cycle.
So it's up to us to help each other out. Here's some homework…
This week, identify 1 thing you’ve been “waiting to be ready for” in your business and explore how to get it done.
Give yourself a deadline.
Reach out to 3 founder friends and let them know. #AccountabilityIsEverythang
It’s ok to be scared but you’re going to be scared whether you wait or not. So show up for yourself and see what’s on the other side. Shoot your shot, queen! <3
Let's get into your weekly briefing!
💸 HERE'S YOUR TRACTION BRIEFING
Founder: Candice Cook | Company: RadicalMedia | Location: New York, NY
Receipts: Candice Smith is a groundbreaking business attorney and trademark strategist for helping to change the way businesses and entrepreneurs operate. She has a professional range that includes dealing with high-profile matters and crisis management.
Here's your traction playbook...
How Did The Crisis Start?
Lack of Ownership & Accountability - Continuous lack of ownership and accountability from startup founders and those in the ecosystem led to the crisis. We've gotten so accustomed to seeing people win by going against the book that when it's our turn, we replicate the process creating a negative culture that becomes entrenched in the system. We now have more and more people willing to go against their values and beliefs as long as they can achieve their bottom line.
What Have The Outcomes Been?
Failing Companies - Because of this, companies continue to crash and burn. Although founders and CEOs have freedom to execute, this freedom should not be mistaken for a lack of accountability. As Candice Cook says in the podcast, "Climbing in a silo will climb you into a mistake for your business." Independent decision-making will have you pivoting when you don't need to. It will have you making decisions that don't reflect your consumers needs and wants.
What Can Be Done?
Form An Advisory Board - "The first thing that is the most important for a founder is to know exactly who their board of advisors are. Not necessarily their board in terms of investors but who are the people who are serving as almost guardrails as this baby comes to fruition." Candice Cook. Who are your advisors? Who are you sharing business decisions with? As much we are experts in our field, there is still so much more we can learn and from various perspectives. A diverse board is a board made up of people from different walks of life, different stages in business and different upbringings. Diversity will be your company's strength.
Support Candice in Scaling Impact: Follow Candice on twitter at candicesc1 and on Instagram at candicesc1of1 to learn more about her and what she does.
TRACTION TOOLS: How to get it done...
Your Team’s Orgasmic Operations® Support: Learn how to define roles for your team so you can successfully handle project management, team communication, etc. Secure your spot here.
Mental Health Circle: How to Develop Self-Care Skills: Join us for our monthly self-care series. This month- we walk through the necessary skills you need to develop self-care. Secure your spot here.
LIVE Office Hours & AMA: Come to ask questions and get feedback on how to set up and scale your company operations. Secure your spot here.
Set Yourself Up For Growth From Day One In Your Business: Learn how to set yourself up to scale your impact from the very start of your business, and do it on your own terms. Secure your spot here.
Startup Leaders: Here's How To Form An Advisory Board: Here is the complete guide to forming and managing an advisory board.
6 Things To Check When A Startup's Accountability Decline: Accountability is often overlooked when assessing productivity - but it affects every facet of your company. Here are 6 things to look out for when you feel it slipping in your organization.
JOIN THE COMMUNITY: Join our community membership waitlist here.
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
How She Built A Billion Dollar AND Multi-Million Dollar Brands; Tap Into Your Customers' Needs; Building an Authentic Brand with Elyce Arons, Founder Frances Valentine & Co-founder Kate Spade
Learn from Elyce Arons, Founder & CEO of Frances Valentine and Co-Founder of Kate Spade.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
🍵 THIS WEEK'S TEA
We need women in the semiconductor space! There’s a shortage and government shmoney is flowing freely to solve the problem. The Biden administration is providing $40B in subsidies to manufacturers. Why? Taiwan currently produces 90%. You can learn more and apply here. Another FTX founder pled guilty to fraud. Yet, the main a**hole still has not Suprise, Suprise! Clearly, this speaks to the audacity and further proof that he's a fraud. In other privileged news, some dude tested how pattern matching is cat nip for investors using an AI-generated white male face with some other benchmarks like "Stanford dropout", "Going through YC". Homeboy's fake profile got VC outreach in 24 hours ready to invest. The eye-roll I have ready for any VC's that say they don't do pattern matching is probably not good for my health. My eyes damn near roll out of my head
🤗BECOME A MEMBER: Ready to grow your business? Join a powerful, hyper-connected, and supportive community helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE. Accepting New Members for Q1 2023 until March 31st.
👑 Founder: Elyce Arons | Company: Frances Valentine & Kate Spade | Location: New York, NY
🧾 Receipts: From Kate Spade to Frances Valentine, Elyce Arons is a 35-year fashion veteran. She has successfully launched a wholesale apparel business with majors and specialty accounts and has so far opened 6 extremely successfully retail locations across the country..
💸 HERE'S YOUR TRACTION BRIEFING
What She Learned from Kate Spade that She Brought to Frances Valentine
Be As Scrappy As Possible - "Don’t spend any money unless it’s on product development. Be as scrappy as you can." - Elyce Arons. Elyce's biggest take away from helping run two multi-million dollar fashion brands is to be scrappy - especially in the beginning when funding is scarce and money is tight. Your product or service is the foundation of your company, and it should be your top priority. Every dollar you spend should go toward improving your product, adding features, or testing and validating your idea. Learn how she's done it twice HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn how she bootstrapped an e-commerce business to 20X growth HERE.
How to Stay On Top Of Your Customers' Needs
Keep Your Ears On The Ground - "Be in touch with your customer. I try to go to the stores as often as I can and hang out in the stores because customers will come and tell you exactly what they want." - Elyce Arons. If you want to build a business that customers love, you need to tune in and listen to their needs. By putting your ears to the ground and staying connected with your customers, you'll be able to anticipate their needs, improve your offerings, and build a loyal customer base. HERE's how Elyce does this.
🛠️ MORE TOOLS TO GET IT DONE: Learn 7 effective methods to identify and meet your customers' needs HERE.
How to Grow A Multi-Million Dollar Brand In A Difficult Economy
Stay True To Your Brand - "We have been true to our brand. We aim to be unique, different and fun. It’s product, product, product - I think that makes all the difference in the world " - Elyce Arons. In a world where there is increasing competition for the same products and services - being authentic and sticking to their core values has helped Frances Valentine consistently grow. By being true to their brand identity, they have been able to attract a loyal customer base that values your unique offering and is willing to invest in your business. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE :Learn how to build brand authenticity (+ why it's important) HERE.
RSVP TO THIS MONTH'S TRACTION TRAINING
Thursday, March 9th @ 6pm EST: Make Sh!t Funny: How to Use Humor In Business & Get More Done Happy Hour with Gold Comedy Club. RSVP
Wednesday, March 15th @ 1pm EST: How to NOT Suck at Pitching Your Startup. RSVP
Thursday, March 23rd @ 1pm EST: Q2 2023 Planning Party: Create Your Growth Strategy, Plan & KPIs. RSVP
Wednesday, March 29th @ 1pm EST: Ethical Storytelling for Founders: How to Sell Your Vision with Confidence. RSVP
Thursday, March 30th @ 7pm EST: Tea & Town Hall ☕. RSVP
THIS WEEK'S GROWTH GUIDE
Learn how to find, pitch & secure the bag from investors.
Learn how to scale by mastering different growth channels in the Traction Library.
🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.
WANNA SUBSCRIBE?
If a friend forwarded this to you, subscribe here to get in on the (Tr)Action 😉
With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer
GET YOUR FREE 5-MIN WEEKLY GROWTH PLAYBOOKS
Learn Customer Acquisition Unit Economics, 7-Figures Bootstrapped Before Raising Capital with Lauren Nagel, founder Scale It For Me LLC.)
Learn from Lauren Nagel, founder Scale It For Me, LLC.
You're viewing an archive of Get Sh!t Done Weekly Email Traction Briefings. Join free to receive your weekly 5-minute growth playbooks & grow alongside thousands of entrepreneurs
Hey, It's Alex!
🍵 Here's Your Weekly Tea
I’m sure you’re probably tired of hearing about the same ol’ guys getting funding. You know - Steve from Stanford. There’s a reason Steve from Stanford keeps getting funding. No, it's not what people usually complain about. I’m going to be hella real with you and you’re probably not gonna like the reality but here goes... It’s VERY rare for founders to get a deal off of an "idea" from institutional investors. There’s a HUGE difference between VCs and friends and family - don't conflate the two. In the rare chance when a "napkin deal" happens, it’s typically because that founder had a prior exit and/or has successfully fundraised before. Can I let you in on something else? Founders who successfully fundraise signal or show investors that they can successfully raise another round because that's the name of the game. Once you raise, many founders keep raising until an exit. It's exhausting AF. How is fundraising ability signaled to investors? Through your network. Stanford Steve has access to a network that has the money to invest in the next round. Annoying? Yeah. But it is what it is. So what can you do? "Well if you don’t have that network, then you will have to raise capital on the merit of your business. That’s a higher bar to clear and requires more work and often bootstrapping." Aren't you happy Get Sh!t Done is all about that #Traction? Get the fundraising
Let's get into your weekly briefing!
💸 HERE'S YOUR TRACTION BRIEFING
Founder: Lauren Nagel | Company: Scale It For Me, LLC | Location: San Jose, CA
Receipts: A marketing Queen and serial entrepreneur, Lauren Nagel has led marketing departments and has also scaled her business to the millions - even before seeking any funding. She's been able to do this by implementing scrappy marketing and understanding customer acquisition.
Here's your traction playbook...
How To Master Organic Marketing
Find The Voice Of Authority: Lauren Nagel's strategy for successful organic marketing is pretty straightforward. She looks for voices of authority within a specific industry. And by voices of authority, she doesn't mean traditional brand ambassadors, but rather people within the industry whose judgement and advise is trusted and sort after. People whose stamp of approval means everything. By acquiring this group of people, she is able to influence others to jump on board with her idea. Learn here how they use this strategy.
How To Validate Your Concept & Save Money
Cut Off The Middle-Man & Go Directly To Your Customers: Interview the users of your product at scale, i.e. interview as many people as possible. The best way to know if your product/service actually serves a purpose is by speaking to who it will serve. Although research from other sources is still necessary, the only way to validate your concept is by speaking and listening to your target customers. Here's how Lauren and Scale It For Me did this.
How To Lower Your Customer Acquisition Cost
Understand Your Unit Economics: - "The kind of holy grail is this LTV to CAC ratio, and you want an LTV to CAC ratio of 3:1 or greater. If your LTV to CAC is below that number stop. Reevaluate your product, create more value so you can charge more or go into a less expensive way to acquire your customer." - Lauren Nagel. The best way to know if your customer acquisition strategy makes sense is by understanding your unit economics. Get granular and find out how much is would cost to acquire one customer. Do the math. If the math doesn't add up, change your strategy and find cheaper ways to go about customer acquisition. Learn here which numbers you need to look out for when building your customer acquisition strategy.
Support Lauren in Scaling Impact: If interested, try out FindKeep.Love as an advertising platform, or simply tell your friends about their services.
TRACTION TOOLS: How to get it done...
Orgasmic Operations® = Pleasurable Profits: Learn how operations play into the client-facing side of business - sales, onboarding, user experience, etc. Secure your spot here.
Your Team’s Orgasmic Operations® Support: Learn how to define roles for your team so you can successfully handle project management, team communication, etc. Secure your spot here.
LIVE Office Hours & AMA: Come to ask questions and get feedback on how to set up and scale your company operations. Secure your spot here.
Set Yourself Up For Growth From Day One In Your Business: Learn how to set yourself up to scale your impact from the very start of your business, and do it on your own terms. Secure your spot here.
The Ultimate Guide to Calculating, Understanding, and Improving CAC in 2022: CAC is an important business metric. If you want to earn a profit while increasing your customer base, learn more here.
Focus On The Unit Economics: Here's how our Queen Millie Tadewaldt focuses on positive unit economics to fuel scale of a multi-million dollar empire without funding.
Validate Your Idea: Tiffany Dufu validated her concept with a landing page. Find out how here.
Benefits of Brand Ambassador Marketing: Here's why your business could benefit from brand ambassador marketing.
JOIN THE COMMUNITY: Join our community membership waitlist here.