How to Navigate the Uncertainty In Business Today; How to Recession-Proof Your Venture; Why A Social Contract is Key for Your Business
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Hey, It's Alex! 💛
Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.
🍵 THIS WEEK'S TEA
It's officially Q2 2023! So much sh!t went down last quarter from wondering if we are in a recession even though the economy grew, banks collapsing to more crypto scams (are we really surprised?). Being inundated with tech layoffs left and right from companies that could've prevented it by not chasing growth for growth's sake. Hearing about quiet quitting which is really just a cover up for Quiet firing. And being introduced to a woman co-founded game-changing tool while questioning the lack of ethical building in tech now that there's a fear that AI will take over the world. This has surfaced a lot of angst for the collective. What is it really though? A fear of uncertainty. I've spent plenty of time with my therapist (Heyyyy Clara) trying to regulate my nervous system through uncertainty. It can feel super shitty when there are already so many unknowns building a biz. But here's what I can tell you from building 3 businesses in deep moments of uncertainty - whatever is coming up for you is calling you to acknowledge your needs and what ACTUALLY matters to YOU. Those feelings of exhaustion and depletion are signs that we aren't building in alignment with our vision of impact. When we're not careful, we end up building on someone else's terms. Look - I get it! I resigned from my own multi-million dollar business because it was no longer aligned with my vision of impact. At the time, people thought I was nuts because of what it looked like on paper but that piece of paper and accolades won't stop those unsettling feelings you get when you're not building on your terms. So as we navigate Q2 2023, I want us to embrace uncertainty. Ask yourself - How do I want to build? What does that need to look like for me to be my best? What do I need to get it done? Then call on your tribe to help you.
🎙️ Speakers: Alex Batdorf, Christina Blacken, Jean-Pierre Adechi, John Frame
🧾 Receipts: These seasoned founders, VCs, coaches, and consultants bring together years of collective expertise in building and expanding startups, while also supporting fellow founders and entrepreneurs in growing their own ventures. They've got the insider knowledge and practical tips to help you grow.
💸 HERE'S YOUR TRACTION BRIEFING
Are We In A Recession? If We Are, How Can Founders Adapt?
Confront Reality, Plan Ahead - "When it comes to dealing with uncertainty, it's a matter of perception. This means that, as a founder, you need to have an honest conversation with yourself, your co-founders, and your team to understand what type of product/service you're bringing to the market. Because, recession or not, there are products and services that tend to be closer to necessities. Once you can evaluate where you are on that spectrum, you must then plan to see how you can position yourself to either sustain or grow your business. Ask yourself if there is an opportunity to introduce a new product line, a new service line, or pivot the company as a whole." Jean-Pierre Adechi. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE: HERE's How To Position Your Business As Essential During Uncertain Times.
How Employees Can Navigate The "Year of Efficiency"
Strategically Position Yourself - "It's going to be an interesting time for people, particularly knowledge workers, as they start to think about their value and worth. They will need to contemplate how their careers will evolve moving forward and how to position themselves as organizations, with a focus on taking advantage of emerging opportunities." John Frame. Embracing a proactive mindset and continually developing new skills will be key for workers to stay competitive. In this new era, it's crucial for individuals to think like entrepreneurs, creating a unique value proposition and fostering connections that maximize their potential. HERE's how you can do this.
🛠️ MORE TOOLS TO GET IT DONE: Learn the benefits of beta testing and how it can help you increase your user base HERE.
How Can Founders Build A Better Eco-Sytem?
Develop A Social Contract - Building better ecosystems in business starts with companies taking their social responsibilities seriously and striving to make a positive impact in the communities they operate in. A strong social contract in business is crucial for building better ecosystems and promoting sustainable growth. It helps to align the interests of companies, their stakeholders, and society at large, and ensures that businesses operate in a responsible and ethical manner. Companies that take their social responsibilities seriously are not only more likely to succeed in the long term, but also play a crucial role in promoting a better and more just society. Learn more HERE.
🛠️ MORE TOOLS TO GET IT DONE: Learn the new social contract of business— why today’s brands have an obligation to act HERE.
RSVP TO THIS MONTH'S TRACTION TRAINING
Wednesday, April 5th @ 7:30 pm EST: How to Overcome Imposter Syndrome with Lisa Conners. RSVPThursday, April 13th @ 2:00 pm EST: How to Secure Government Funding & Navigate the Process with Inspiralia. RSVP.
Wednesday, April 19th @ 2:00 pm EST: How to Secure Government Contracts with Allison Miller & Charmain Bogue. RSVP
Friday, April 21st @ 6:00pm EST: How to Grow with Digital Marketing on a Budget with Reva Minkoff. RSVP
Wednesday, April 26th @ 2:00 pm EST: How to Monetize Your Intellectual Property with Bianca Robinson. RSVP
THIS WEEK'S GROWTH GUIDE
Learn how to successfully set up systems to recruit talent and help them win so they can help you grow your company.
Learn how to scale by mastering different growth channels in the Traction Library.
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With Love & Impact,
Alex Batdorf
Chief Get Sh!t Done Officer