🧑🏽🤝🧑🏽 How to Raise a Friends & Family Round; Getting Influencer Marketing Right; Building Brand Authenticity with Rooshy Roy, founder AAVRANI
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Hey, It's Alex!
🍵 Here's Your Weekly Tea
Checking in - Are crypto companies ok? Jk. Clearly, they're not. Here's the thing about pioneering new paths - there will always be those with good character, those who start with good intentions that are influenced into bad behavior, and just outright stinkers. Crypto is here to stay but we gotta stop pimping out the term "innovation" to give bad behavior a bailout.
Let's get into your weekly briefing!
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💸 HERE'S YOUR TRACTION BRIEFING
Founder: Rooshy Roy | Company: AAVRANI | Location: New York, NY
Receipts: Rooshy managed to scale a beauty company to the millions by building an authentic brand, seeking alternative funding and using unique marketing strategies.
Here's your traction playbook...
How Authenticity 5X'd Conversions And Grew A Brand
Create A Brand That Truly Reflects Who You Are: Truly authentic brands are a reflection of their founders. When creating her brand, Rooshy chose colors and designs that she felt spoke more to her potential customers - but didn't reflect her personal vision for AAVRANI. When rebranding, she looked inward and chose a brand identity true to herself and her brand. As a result, they increased conversions 5X. Learn how this worked here.
How To Nail Influencer Marketing
Build Long-Term Relationships: Consumers are smart. They can see through the rehearsed promotions. Rooshy saw major growth and better engagement by fostering long-term relationships with specific influencers. They also take time to carefully choose influencers who reflect their brand and who genuinely have an interest in their products. This approach has increased trust in their product and loyalty from their customer base. Learn exactly how AAVRANI approaches long-term influencer marketing here.
How To Raise From Friends & Family, Angels & Family Offices
VC Isn't The Only Vehicle and it isn't the way for most businesses. AAVRANI first approached their network of family and friends for capital. They now have very little institutional capital. Most of their funding sources came from family offices & angels.
Once you have traction, you may need capital to grow, but there are many funding paths. That's why AAVRANI sought funding primarily from family and friends. Here's why they did this and how they were successful.
Support Rooshy in Scaling Impact: Follow AAVRANI on their social media pages (@aavrani)
TRACTION TOOLS: How to get it done...
Best Practices For Raising A Friends & Family Round: Here are factors to consider when seeking to raise substantial capital from your close network.
Beginner's Guide To Influencer Marketing: Here's a beginners guide to everything you need to know.
Raising Capital From Individuals: Find out how our Queen, Fawn Weaver, was able to raise $60 Million Dollars from individuals here.
Long-Term Influencer Marketing: Here are the benefits of long-term influencer marketing.
Understand your funding options relative to your growth stage here.