Start with the market, not the product: How to nail product-market fit with Nicole Basset, co-founder The Renewal Workshop
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Some lucky son of a gun in Illinois won $1.3 Billion in the lottery. Power to em' BUT it also pissed me off. I started thinking about how we're socialized into a lottery mentality. We get stuck in systems that benefit from us playing the game while we hold on for dear life waiting and hoping for our "very own" lottery moment. What if we stopped playing the lottery in business & life?🤔
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💸 HERE'S YOUR TRACTION BRIEFING
Founder: Nicole Basset | Company: The Renewal Workshop | Location: Cascade Locks, OR
Receipts: Nicole successfully scaled a sustainable brand, raised $12M, and got to an exit.
Here's your traction playbook...
How To Find The Right Product-Market Fit
Make Yourself The Customer: "I think the biggest and best thing (which is hard advice to give) was, I was the consumer for years. So when I went out and started researching solutions for us as a company, I had very clear criteria of what purposes it had to serve." - Nicole Bassett. Providing value is the name of the game. Unfortunately finding the right product-market fit can be difficult especially early on. Nicole Bassett learned how to communicate that value because she was the end consumer of her product. She learned what customers wanted to see and what services they required from her company. Learn more here.
How To Craft A Successful Go-To-Market Strategy
Get Clear On Your Goals: When creating her business, Nicole set clear criteria for her business. Understanding what her goals were helped her make key decisions that were a big part of her go-to-market strategy. She understood everything from what she wanted her business to achieve to how it would connect to the market that was available. Learn more here.
How To Exit From The Company You Founded and Love
Find An Acquirer That's A Great Fit: Leaving a company you founded and love is never easy. For many, it's a painful process. While processing the emotions that come with exiting your company can take a while, there's comfort in knowing that your business is going in a direction that you initially had for your company. What made the exit easy for Nicole was the fact that she and her partner were able to find a great fit for their company and their overall goals. Learn more here.
Support Nicole in Scaling Impact: Simply take care of yourselves.
TRACTION TOOLS: How to get it done...
How-To Guide To Product-Market Fit: Start with the market, not the product. Here's a guide to get started.
Get Your First 100 Customers: Here's a foolproof guide for getting your first 100 customers.
Craft A Successful GTM Strategy: Here's a proven process of developing your go-to-market strategy.
Product Testing: Find out how our queen Jacquelyn De Jesu used product testing to create what her customers actually needed here.
How To Prepare For An Exit: Here's how Mia Saini was able to prepare for an early
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