#96: How to Master Customer Acquisition through Storytelling, Precision Targeting, and Strategic Pricing (Cydni Tetro, Brandless, Inc.)

Here's what you're going to learn from Cydni:

  • How to leverage effective storytelling to craft a compelling brand narrative.

  • How to cultivate what Cydni terms as a "Deal Sense" to close more deals.

  • How to recognize when it's time to take a step back and hand over the reins to a dynamic CEO.

  • How Cydni and her team boosted revenues by an astonishing 7000% within a year.

  • How to strategize for customer acquisition, especially when working from zero to a very low budget.

  • How to consider pricing as an entrepreneur, ensuring competitiveness while keeping your unit economics viable.

  • How to approach and persuade investors about the potential and profitability of your business.

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#95: How to Create A Successful Co-Founder Relationship (Phoebe Yu & Kat Dey, ettitude)