A Step-by-Step Guide for Scaling to $1M with Paid Ads, Anna Konchar Owner Anna Konchar
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Hey, It's Alex!
🍵 Here's Your Weekly Tea
The state of tech does not represent the economy. I needed to hear this going into the new year walking the streets of Mexico City and listening to Pivot with the QUEEN Audi Cornish. She’s right. Tech is not a great indicator of how the rest of the world is doing. Why? An exorbitant amount of cash funds many tech companies that often use the cash to overindulge in things like hiring. The “rationale” is that the more bodies, the more output. Here’s the thing - the tech layoffs you're hearing about every day are not a signal the economy is doing “bad”. It’s a signal that tech companies have to stop yo-yo-ing with people’s livelihoods to achieve growth at any cost. Did Amazon need to hire 300,00 people in 2020? No. Did Facebook need to hire 23% more people in 2021? No. Did Twitter need 7k employees? No. These companies (Minus Twitter. They were just a mess in general) were trying to capture artificial value inflated by a once-in-a-lifetime pandemic that left us at home stranded and stuck shopping and on social media. Unfortunately, the employees suffer from the greed of these companies. So turn off those news notifications and take a deep breath, babe! There's REAL value to be made in business this year. Let's get it!
Let's get into your weekly briefing!
💸 HERE'S YOUR TRACTION BRIEFING
Founder: Anna Konchar | Company: Anna Konchar | Location: Des Moines, IO
Receipts: Marketing Queen Anna Konchar went from scaling political campaigns to scaling her own business, raking in a cool $4M in just 4 years, all while working a leisurely two days a week!
Here's your traction playbook...
How To Run Experiments Through Facebook/Instagram Ads
Test Your Ideas - "As far as finding my ideal audience, what I actually do is I use Facebook and Instagram ads to test out ideas for me and my clients - almost like a focus group."- Anna Konchar. Anna is a master of experimenting through Facebook and Instagram ads to test out her ideas and to find what works! Her top tips: 1. Come up with a few ideas to test, about two or three should do! Get creative and don't be afraid to try new things. 2. Get crystal clear on who your ideal client is, understand their demographics, interests, and pain points. 3. Connect with them by telling them your company's big why and how you can help them solve their problems. 4. Always keep experimenting, track and measure your results and tweak as necessary until you find the winning formula. Get her in-depth playbook here.
🛠️ TRACTION TOOLS: How to get it done...
Get Facebook advertising trends & tips to succeed in 2023 here . How businesses test and learn through experiments here. How you should be thinking about performance and ROI when paying for ads on social platforms. Joy Tang, Founder of Mai, teaches you how to use ads to you saturate your market. Learn more here.
How To Get Your Visitors To Convert
Create a Funnel That Works - Creating a funnel that works is key to turning visitors into customers. Just like a real-life funnel narrows at the bottom, the goal is to guide your visitors towards a specific action, such as making a purchase or signing up for a newsletter. A well-designed funnel can increase conversions by making it easy for people to take the next step in their customer journey. It also helps you identify where people are dropping off, so you can make adjustments and improve the overall effectiveness of your funnel. Without a solid funnel, you're leaving money on the table. With a great one, you're watching conversions soar! Get her actionable tips here.
🛠️ TRACTION TOOLS: How to get it done...
How to create a powerful marketing funnel. Get the step-by-step guide here. How she built a marketing funnel to convert their PR Here's how Julie Schechter, Founder of Small Packages, used this strategy to 5X her revenue.
How To Work Less and Still Earn
Reinvest In Your Business - Anna has been able to escape the grind that comes with corporate America by creating a successful business. She not only works less, but she also makes approximately $1,000,000 each year. Anna knew from the get-go that if she wanted her business to soar, she had to put her money where her mouth is and invest in growing it. She also knew that her time is valuable and that she shouldn't waste it on tasks that didn't bring in the dough. These key tips allowed her to make more money while working fewer hours. Learn more here.
Support Anna in Scaling Impact: You can find Anna here and you can also learn how to make passive income everyday here.
🤓 ACCESS YOUR TRACTION LIBRARY: Whether you are struggling with a limited budget or don’t know what channels to focus on, the Get Sh!t Done Traction Library is here to support you. Access your library here.
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