How She Scaled a "Lifestyle" Brand in a Highly Regulated Market with Alix Peabody, founder Bev
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Is it just me or do people not understand the true definition of the word - "wild"? If Finnish Prime Minister, Sanna Marin's leaked party pics are considered wild, me and my friends should be considered crazy! And nah - I'm not apologizing for it and neither should any woman, regardless of her position. There's nothing better than being around dope women, making moves in the world, while allowing ourselves to let loose and be free from the day to day pressures. This is Leadership to me. Experiencing all parts of being whole so I can lead from that place. Women are not compartmentalized versions of social expectations that we never asked for #Unsubscribe. Let's have a "wild" week, shall we?
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Founder: Alix Peabody | Company: Bev | Location: Venice, CA
Receipts: Alix has been able to break into and succeed in a privately held and capital-intensive industry by thinking outside the box and having a strong conviction in what she is doing.
Here's your traction playbook...
How Scrappy Marketing Built A Business
Create Hype Around Your Product: Before having an actual product, Alix was able to build a strong brand for Bev through scrappy marketing. She created a strong social media presence for her product. Not only did this validate what she was trying to sell, but it also created hype and interest even before manufacturing. How did she create success with this method? She implemented her strategy little by little to gain momentum.
How To Shift The Culture Within An Industry
Partner with the right industry players: Bev's big why is transforming social spaces by creating a drinking culture that inspires equality, embodies inclusive fun, and powers communities for the better. Being in an industry that is associated with a lot of vice, Alix had to create a unique strategy that would shift the culture within the industry. By partnering with key players including bar owners, transportation companies and venue spaces, she was able to start conversations on how the alcohol industry could promote positive social change.
How To Stay The Course When You're Told No
Have Strong Conviction In What You're Doing: "I was turned down for capital financing 368 times before I got my first check. Over the course of two years. It was not all rainbow and butterflies. It was really tough in the beginning. That is why you need to have conviction in what you are doing." - Alix Peabody. Failure and rejection is part of the course for most if not all founders. A lot of the time you'll be the only one who has faith in your idea. That is why it's important to have a big why. A strong conviction in your idea and the purpose it serves within your industry.
Support Alix in Scaling Impact: Go check out your local liquor store and try out some Bev! You can also listen to more of her insight on her podcast - madebychicks.
TRACTION TOOLS: How to get it done...
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September 14th @ 1PM EST | RSVP NowHow To Find Capital To Scale In A Capital Intensive Industry: Find out here how Leah Caplanis was able to raise $4.5M and scale within the alcohol industry.
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What Is Scrappy Marketing: Learn more about scrappy marketing and how it makes you more agile here.
Has Your Investment Been Rejected?: Here are 10 steps to help you handle business rejection by investors.
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