The power of branding for product marketing; How to find alternative financing; Why testing is a must-have for your GTM strategy with Jacquelyn De Jesu Center, founder SHHHOWERCAP
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"Know your audience, know your consumer, know your why- that’s basically your brand strategy." - Jacquelyn De Jesu Center
Hey, It's Alex!
Customers today are hella smart.
They see beyond gimmicks and thinly veiled attempts to "relate" and speak their language.
You need to have a clear why beyond selling stuff that resonates with your audience in a way that only you can.
Ready to learn how a solid brand strategy built an 8-figure empire?
Let's get into it...
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Founder: Jacquelyn De Jesu Center | Company: SHHHOWERCAP | Location: New York, NY
Receipts: She bootstrapped an 8-figure company by creating a strong brand, creating a high-quality product and seeking alternative financing.
Here's your traction playbook...
How To Build A Long-Lasting Brand
Effective Branding Builds Businesses: Branding is more than the colors and logos you pick for your company. Branding is your company's entire identity. From your customer interactions to the values within the company - everything speaks to your brand identity.
Lesson - "Everything is a branding decision." - Jacquelyn De Jesu Center
While for some businesses, branding is purely visual, Jacquelyn stands on the firm belief that branding is inescapable. Whether it's how your product functions or how your employees represent your company, all these little elements affect how people perceive your business. Make sure that all the decisions you make for your business positively reflects who you are. Learn here how branding helped SHHHOWERCAP grow to 8-figures.
Here's how branding can help you create trust with your customers and turn them to advocates.
How To Scale With Alternative Financing
VC Isn't The Only Route: Traditional VC isn't the only answer. Actually, it's not the answer for 99% of businesses. There's no one-size-fits-all approach to capitalizing your business so it's important that you know all of your options.
Lesson - There's more than one source of alternative financing. For SHHHOWERCAP, securing financing meant looking at all the options available to them. That meant creating factoring relationships with retailers and looking for founder-friendly capital solutions that fit her needs like Clearco to support her with cash infusions when needed.
Understand alternative financing here.
How Product-Testing Helped Her Create Products Her Customers Needed.
Spend Time In Development: You can't create a quality product without testing. Testing gives you the opportunity to find out if your product is something the market actually wants. Not only does it give proof of concept, but it can help you save a lot of coin.
Lesson - "My story is also unique in that, I did it right. I spent my time in development, which I think a lot of founders don’t, to make sure that my product really stunned. That I could claim everything that I wanted, and that I could back up what I wanted to patent." - Jacquelyn De Jesu
30,000 products are launched every year and about 95% of them fail. Rushing to market without testing the viability of your product is a recipe for failure. Learn here why spending time in testing and development was critical to SHHHOWERCAP's overall success.
TRACTION TOOLS: How to get it done...
How To Master An Omnichannel Retail Strategy: Building a retail business can be challenging. Find out here how using an omnichannel strategy helped our queen build a nationwide retail empire.
Alternative Funding Sources: Here are the top 8 types of funding options for small businesses.
Tell A Powerful Story: A key element of creating a winning brand strategy is learning how to tell your brand story. Learn here how Uncle Nearest did this.
Concept Test: Get a step-by-step guide on how to concept test for any new product you want to launch. Access here.
Use Grassroots Marketing To Grow Your Brand: Here's how a financial platform grew their customer-base using grassroot marketing strategies.
Is Branding Being Misused?: Find out what top designers and brand consultants feel about the subject here.