We're going LIVE right here within the community with Kendra Bracken-Ferguson Founder of BrainTrust.
Location: Los Angeles, California
Revenue Bracket: 7-Figures
Funding Raised: She is the Funder
About Kendra
Kendra Bracken-Ferguson is the Founder and CEO of BrainTrust which encompasses BrainTrust Agency, providing social media, influencer marketing and brand development, BrainTrust Founders Studio a membership based platform providing an ecosystem of mentorship, education and community for Black Beauty and Wellness Founders and BrainTrust Fund 1, a venture fund dedicated to investing in Black Beauty and Wellness Founders.
Kendra has the distinction of being one of only 100 Black women ever to have raised over $1M in investment for her first company. She has launched three companies herself and achieved over $1M in revenue for each within the first two years or less. As someone who has mentored many Black founders over the years, Kendra started BrainTrust Founders Studio in October 2021 out of a need to scale access and resources to help Black beauty and wellness entrepreneurs build and grow their businesses. She is a transformative brand builder and visionary leader as well as the secret ingredient in guiding and monetizing more than 200 influencer-driven brands which have collectively generated more than $100M in revenue.
Before embarking on her entrepreneurial journey, Kendra was a member of fashion designer Ralph Lauren’s team, responsible for helping to establish the brand’s social media footprint as the company’s first Director of Digital Media. Previously, she honed her digital media expertise at Fleishman Hillard, where as Vice President of Digital, she led the digital consumer team and advised brands such as AT&T, P&G, Reebok, and Mary Kay on their social media strategies.
In 2010, Kendra took a leap of faith, guided by her mantra, “Carpe Diem,” and created Digital Brand Architects (DBA) alongside Karen Robinovitz. DBA was the first American blogger management company that eventually grew into a global powerhouse. By 2019, when DBA was bought by management firm UTA, it had achieved a collective reach of 200 million viewers.