How To Achieve A 90% Referral Rate; Partnering with Influencers ; Growing to 7-Figure in 3 Years with Pamela Zapata, Founder & CEO Society 18
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🍵 Here's Your Weekly Tea
“It’s the most wonderful time of the year!!!” I usually start listening to Xmas music in August I get childhood nostalgia. From Santa Clause coming through on his concrete-friendly sled in my neighborhood and slightly peeing my pants while my dad held my hand trying not to laugh. To rolling deep with my siblings and cousins to the super-rich neighborhoods with the Christmas lights extravaganza in the matching Chevy Nova vans my mom and uncle had. It was a wonderful time. However, I haven't felt that way this year. I'm tired AF and so is errrybody I talk to. We are in the Great Exhaustion. That child-like wonder I usually have this time of year has been dimmed. So I decided to do something about it. Over the long weekend, I started making a list of “Sh!t I’m Not Doing.” This was for my personal life and business. It was liberating! On Monday, I started taking action and saying “No”. My light is slowly getting brighter. What’s some sh!t you don’t want to do anymore as we wind down 2022? Write it down. Start saying “No”. Do it for that kid in you <3
Let's get into your weekly briefing!
💸 HERE'S YOUR TRACTION BRIEFING
Founder: Pamela Zapata | Company: Society 18| Location: New York, NY
Receipts: With an extensive background in talent and influencer management, Pamela has worked with entertainment powerhouses like E! Entertainment and startups like Sweety High. She is considered one of the top 15 talent managers for micro influencers and she has leveraged her experience to create a 7-figure influencer management agency.
Here's your traction playbook...
How to Leverage Influencer Marketing When On A Budget
Target Nano & Micro-Influencers - Influencer marketing can be pretty expensive. Larger influencers charge an exorbitant amount for their work - and rightfully so. Unfortunately when starting out your business, you might not be able to afford those rates. However, nano and micro influencers can prove to be beneficial for small businesses. While they may not have as many numbers, their followers are usually loyal and trusting. That helps improve conversion rates and helps you build your own loyal community. Learn from the influencer guru herself here.
🛠️ TRACTION TOOLS: How to get it done...
What Is A Nano-Influencer? Here's is a quick overview of nano-influencers and their importance. How Building an Authentic Brand 5X'D Growth & Raised $10 Million. Here's how Rooshy Roy nailed influencer marketing and created loyal and dedicated customers.
How to Achieve A 90% Referral Rate
Do Great Work - "Word of mouth referral is the strongest form of marketing. Your best bet is to make sure you create a good product that people talk about it, and wanna buy it and wanna use it." - Pamela Zapata. Great work speaks for itself and markets itself. How many times have you bought a product simply because someone else had an amazing experience with it? That's the power that providing quality has. Society 18 has been able to get a 90% referral rate because they go over and above to ensure that they provide the best quality service to their clients. That's what helped her get her first 3 clients and has continued to power her business. Learn more here.
🛠️ TRACTION TOOLS: How to get it done...
Effective Ways Of Creating High-Quality Referrals. Here are 14 effective ways of generating referrals. How To Achieve 0% Churn & Scale An Energy Company to the MULTI-MILLIONS.
Here's how SaLisa Berrien, Founder of COI Energy built a strong referral partnerships that eventually grow your customer base.
How to Find Quality Hires
Find People Passionate About Your Mission - From the founders we speak with, hiring has proven to be exceptionally difficult. However, a constant theme for most founders, including Pamela, is finding people who are passionate about the mission of your company. Although skills and experience are always important, you want people who can push through the difficult days and who have a desire to see your company accomplish its goals. Find Pamela's hiring playbook here.
Support Courtney in Scaling Impact: Follow her on Instagram here and follow society 18 here. If you(or anyone you know) is looking for influencer marketing support, she’d be happy to do a complimentary consultation.
🤓 ACCESS YOUR TRACTION LIBRARY: Whether you are struggling with a limited budget or don’t know what channels to focus on, the Get Sh!t Done Traction Library is here to support you. Access your library here.
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