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Hey, It's Alex! 💛

Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.

Supposedly, jail season is becoming a thang. Elizabeth Holmes has been sentenced to 11 years in prison. Charlie Javice defrauded JP Morgan out of $175M by faking a 4 Million customer list and didn't do a great job at hiding it. She enlisted a data science professor to create "synthetic data". Once JP Morgan acquired the company, they THEN realized that a high percentage of the emails were fake. That's an expensive ass fake list. This is the problem with trying to live in a "man's world". Faking it, til' you make it" is rewarded until you get caught up and are thrown under the bus. Equitable outcomes can't be built on faking it. Errrybody gotta do the work, women and allies included. VC and VC-backed companies aren't doing so hot. VC-backed company exits are down by 95% and VC funds are raising 75% less. Sounds like VC needs a pivot. Supposedly, First Citizen's Bank is dedicated to SVB operating business as usual for the innovation space but hopefully, with better management decisions. In boss news, one of our favorite female founders grew to $100M in sales with ONLY angel investors. She plans on maintaining ownership of the business by buying her investors out. Check out how she's done it and doing it here.

👑 Founder: Kendra Bracken-Ferguson | Company: BrainTrust Founders Studio | Location: Los Angeles, CA

🧾 Receipts: Kendra is the founder of BrainTrust Founders Studio, the largest platform dedicated to Black founders of beauty and wellness and raising BrainTrust Fund to further invest. Kendra has the distinction of being one of only 100 Black women ever to have raised over $1M in investment for her first company.  She has launched three companies herself and achieved over $1M in revenue for each within the first two years or less.

💸 HERE'S YOUR TRACTION BRIEFING

How to Seamlessly Blend Your Personal Brand with Your Business

Create Your Own Value Pillars - "It all began with me being at the center of the brand, as it's my vision. However, when I think about the values I embody and what my company's brand represents, there's a strong interconnection. These core principles remain consistent, whether I'm in my role as a mom or as the founder of a company." - Kendra Bracken-Ferguson. Establishing value pillars is essential in developing a cohesive brand identity, as they serve as guiding principles that resonate with your audience. By integrating these core values into your brand, you create a strong connection with your target market, fostering trust and loyalty in the long run. HERE's are Kendra's tips for creating value pillars.

🛠️ MORE TOOLS TO GET IT DONE: The Beginner's Guide to Brand Pillars HERE.

How to Monetize Your Brand

Nail Your Product & Find Relevant Opportunities - "What is your brand and where are the opportunities."-Kendra Bracken-Ferguson. To make the most of your brand's potential, it's crucial to pinpoint its unique strengths and identify relevant opportunities in the market. By honing your product offerings and seeking out the right avenues for growth, you'll be well-positioned to capture your target audience's attention and drive lasting success. Learn more HERE.


🛠️ MORE TOOLS TO GET IT DONE:How do I know if my product is ready to be monetized? Learn how HERE.

How to Fast-Track Your Way to $1M

Stay Narrow-Focused - Staying narrow-focused is crucial for fast-tracking your way to $1M, as it allows you to concentrate your resources and efforts on a specific target market or niche. By emphasizing your strengths and delivering tailored solutions to a well-defined audience, you'll create loyal customers who value your expertise. Additionally, focusing on a narrow niche enables you to streamline your marketing strategies, making them more effective and cost-efficient. In the long run, this targeted approach paves the way for accelerated growth. Learn more HERE.

🛠️ MORE TOOLS TO GET IT DONE: Learn how she targeted a specific yet mighty niche of customers who became an army of advocates that led to brand collaborations from Jaya Halapete Iyer, Founder of SVAHA HERE.

RSVP TO THIS MONTH'S TRACTION TRAINING

• Wednesday, April 19th @ 2:00 pm EST: How to Secure Government Contracts with Allison Miller & Charmain Bogue. RSVP

• Friday, April 21st @ 6:00pm EST: How to Grow with Digital Marketing on a Budget with Reva Minkoff. RSVP

• Wednesday, April 26th @ 2:00 pm EST: How to Monetize Your Intellectual Property with Bianca Robinson. RSVP

THIS WEEK'S GROWTH GUIDE

Learn how to leverage LinkedIn to build brand strategy with Annie Leib.
Learn how to scale by mastering different growth channels in the Traction Library.

🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.

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With Love & Impact,

Alex Batdorf
Chief Get Sh!t Done Officer

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