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Hey, It's Alex! 💛

Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.

Have you ever thought of talking sh!t about your own company? This is exactly what Oatly did. They aired out their own dirty laundry and added it to a website called F*ck Oatly. This is one of the BEST PR strategies I've seen. JP Morgan's profits were up by 52% last quarter after the collapse of SVB & Signature Banks. There's more good news ahead for JP Morgan after the collapse of First Republic Bank, which FYI is our bank. WTF! For some reason, I'm not worried about that. However, I am worried about the risk concentration. Here's what can happen when we lose smaller to medium-sized banks. What would the world look like if Apple were our bank? Consumers put nearly $1B into Apple Savings just 4 days after its launch. If you haven't noticed, Apple is slowly but surely taking over your life in the most seamless way and executing their a**es off. It's no surprise the company is valued at $2T. More tech layoffs happened. Not a surprise. Tech companies overhire often to chase growth. However, I'm really not surprised that Clubhouse laid off 50% of its staff. Are we still using Clubhouse? I'm curious to see how the app will prove it wasn't just a pandemic blip.

👑 Founder: Elena Valentine | Company: Skill Scout | Location: Greater Chicago Area

🧾 Receipts: She has created partnerships with recruitment agencies that have trusted them to capture & share workplace stories for some of the world's largest brands. She takes a consultative role, not just on video but on employee and external communication , which has led to 70% of their clients becoming repeat clients.

💸 HERE'S YOUR TRACTION BRIEFING

How They Navigated Economic Uncertainty

Be Open To Experimentation - "And in many ways, what we were afforded to do because the world had stopped around us.. because the way we did business halted…we experimented and I think we got to envision what the next chapter could be. It helped to solidify the new vision. It took a lot of faith. It took a lot of trust but we used our down time wisely.”- Elena Valentine. After losing nearly 50% during the pandemic, being open to experimentation was key. Elena Valentine and her team capitalized on the halted business environment to explore new ideas, ultimately helping them solidify a new vision for their company and make productive use of their downtime. HERE's how she did this.

🛠️ MORE TOOLS TO GET IT DONE: Business Experiments theory, forms and examples HERE.

How to Avoid Getting Caught Up In The Fundraising Cycle

Prioritize Activities That Generate Revenue - "It’s ok to build a business to last and not to sell. There are some great businesses out there that are just great businesses."- Elena Valentine. Founders can steer clear of the fundraising loop by zeroing in on revenue-boosting actions and building a business for the long haul, as Elena Valentine advises. Keep in mind that many thriving businesses achieve success without incessant fundraising or being sold. Learn more HERE.


🛠️ MORE TOOLS TO GET IT DONE: Learn more about different revenue streams HERE.

How to Stay Focused & Scale Without VC

What Are Your Skills? - “If today your technology failed. How can we still make money tomorrow?… What could you do tomorrow to still be a value add to your customers?” - Elena Valentine. Take a deep dive into your skillset and figure out how you can still make money if your technology didn't exist. It's important to also keep your customers' needs front and center, and find ways to consistently deliver value to them. By staying true to your skills and putting your customers first, you'll be well on your way to building a thriving, self-sustaining business. Learn more HERE.

🛠️ MORE TOOLS TO GET IT DONE: Learn where founders can source for funding/financing apart from VC from Barbara Clarke, Founder of The Impact Seat Foundation HERE.

RSVP TO THIS MONTH'S TRACTION TRAINING

• Wednesday, May 3rd @ 1:00 pm EST: How to Create Revenue Sharing Partnerships with Beth Haggerty. MEMBERS ONLY

• Tuesday, May 9th @ 1:00pm EST: How to Master SEO & Grow Your Business with Joy MacKay RSVP

• Tuesday, May 16th @ 6:00 pm EST: DIY Founder PR with Candice Smith. RSVP

• Wednesday, May 17th @ 7:00 pm EST: How to Avoid Burnout & Prioritize Self-Care While Running Business with Cristina Costa. RSVP

• Wednesday, May 24th @ 1:00 pm EST: How to Find & Use Relevant Data to Scale with Jana Gibelova. RSVP

THIS WEEK'S GROWTH GUIDE

Learn how to be test-driven so you can drive results without burning resources with Chase Emanuel.

Learn how to scale by mastering different growth channels in the Traction Library.

🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.

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With Love & Impact,

Alex Batdorf
Chief Get Sh!t Done Officer

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