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Hey, It's Alex! 💛

Welcome to your Weekly Traction Briefing - your 5-min weekly growth playbook where we break down what's happening in business, how to Get Sh!t Done, and how to grow. If this briefing is helpful to you, share it with your friends so they can grow with you & thousands of other entrepreneurs.

🍵 THIS WEEK'S TEA

SVB is getting acquired. SVB was one of the ONLY banks that actually invested in early-stage founders where capital is most needed. However, the downside of SVB was its hyper-focus on VC-backed companies, which actually hurt them. What is First Citizens Bank's commitment to diversifying its pipeline to support early-stage founders that are NOT just backed by venture capital? Newsflash - 1% of companies are backed by VC's. “Here’s how platforms die - first they’re good to their users, then they abuse their users to make things better for their business customers finally they abuse those business customers to claw back all of the value for themselves and then they die.” The US is trying to ban TikTok but what’s odd is where is the accountability for other social platforms? US social media companies ain't no better, boo.

🤗 APPLICATIONS DUE THIS WEEK: Our community helps women entrepreneurs get real results growing their businesses through curated connections, tailored growth resources, and what you need to succeed at each stage. From our growth allies in residence helping save our founders thousands of dollars in expert advice, mastermind growth groups based on your revenue stage and industry, access to a funding network, and much more.

Accepting New Members for Q1 2023 until March 31st.

👑 Founder: Caroline Spiegel | Company: Quinn| Location: New York, NY

🧾 Receipts:  She grew revenue 30% MoM over past year with little to no paid social advertising. They have created a well-oiled viral content machine that they continue to use to promote their in app content.

💸 HERE'S YOUR TRACTION BRIEFING

How to Use Content To Grow Your Business

Keep Experimenting - "We post anywhere from 70 to 100 TikToks per week. 80 to 90% of our TikToks are not a viral moment. So we have accepted that we may never know how the algorithm works. Therefore, we need to keep experimenting, leveling up, trying new things, and exploring new directions to improve ourselves." Caroline Spiegel. You gotta take risks to grow, right? For content creators, it's all about diving into the unknown and playing around with fresh ideas, styles, and the latest trends. By doing this, you can figure out what really clicks with your audience so you can create content that resonates.

🛠️ MORE TOOLS TO GET IT DONE: 6 Ways to Run Content Experiments That Drive Growth HERE.

How to Create An End Product That Your Consumers Actually Want

Iterate, Iterate, Iterate - "Quinn had three different beta products before we launched in the app store in July 2021. Three completely different user experiences and vibes. Just trying things. It was not linear." Caroline Spiegel. Building an awesome product is a lot like baking the perfect cake – it's all about trial and error. It's important to keep tweaking and refining your product as you go along. This way, you learn from your mistakes, gather feedback, and adapt to the ever-changing market demands. HERE's how they went about beta testing.


🛠️ MORE TOOLS TO GET IT DONE: Learn the benefits of beta testing and how it can help you increase your user base HERE.

How to Secure Investment

Speak Their Language - How do you get potential investors to "get" your vision? Speak their language! It's crucial to break down your idea into bite-sized, easily digestible chunks that investors can really sink their teeth into. Be relatable, and don't forget to add in some real-world examples to drive your point home. While you might believe in your idea, they will need time to fully align with what you have in mind. Learn more HERE.

🛠️ MORE TOOLS TO GET IT DONE: Learn how to successfully raise at the pre-seed stage from Jordan Taylor, Founder of Medley HERE.

RSVP TO THIS MONTH'S TRACTION TRAINING

• Wednesday, March 29th @ 1pm EST: Ethical Storytelling for Founders: How to Sell Your Vision with Confidence. RSVP

• Thursday, March 30th @ 7pm EST: Tea & Town Hall ☕. RSVP

THIS WEEK'S GROWTH GUIDE

Learn how to set up your entire marketing infrastructure up for success.
Learn how to scale by mastering different growth channels in the Traction Library.

🤗 BECOME A MEMBER: Ready to grow you? Join a powerful, hyper-connected, and supportive network helping you grow your business, reduce overwhelm, and teaching you how to hit goals consistently. Explore our membership HERE.

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With Love & Impact,

Alex Batdorf
Chief Get Sh!t Done Officer

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